Angella J. Kim

Angella J. Kim

Assistant Professor, Apparel Merchandising and Management, College of Agriculture

Education

  • Ph.D. in Design (Retail Merchandising and Consumer Studies) University of Minnesota-Twin Cities 
  • M.S. in Clothing and Textiles (Fashion Marketing) Yonsei University 
  • B.S. in Human Environment and Design Yonsei University 
  • B.S. in Clothing and Textiles Yonsei University 

Teaching

  • Dr. Kim's teaching interests are consumer behavior and decision making, fashion promotion, social media marketing, branding and brand management, multichannel retailing, consumerism/social responsibility, and undergraduate research.
  • Her current teaching include:

AMM 463/A: Apparel Research Project 

AMM 454A: Apparel Retail Simulation 1 Activity 

AMM 443A: Apparel Market Analysis and Reporting 

AMM 370A: Apparel Retail Practicum 

AMM 245: Consumerism-Impact and Issues 

AMM 230: Fashion Promotion 

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Research

Dr. Kim’s research interests are understanding consumer behavior and connecting them to management of fashion brand and designing retail experiences. Her recent research focus on studying the use of new technology in the fashion industry. She has conducted several research projects on social media use in brand-consumer communication, user experience with new online retail service platforms, wearable technology adoption, and luxury brand marketing.