Women’s Entrepreneurship Day
Wednesday November 7th, 2018
WOMEN'S ENTREPRENEURSHIP DAY
CELEBRATE, EMPOWER, AND SUPPORT WOMEN INNOVATORS
When: Wednesday November 7th, 2018
Where: Bronco Student Center Ursa Major
Time: 3pm - 9pm
Click here to View the Gallery WED Pomona
Cal Poly Pomona and the Student Innovation Idea Lab will join the United Nations and women in 144 countries to celebrate Women’s Entrepreneurship Day (WED), a global movement created to empower and engage women of all ages through innovation and collaboration.
Join us for stories of determined women delivered by keynote speakers, a discussion from a panel that made their ideas and innovations a reality, interactive workshops, and a vendor’s fair. The event is open to everyone!
EVENT SCHEDULE
November 7, 2018 | 11:30 AM – 8:00 PM PST
Bronco Student Center, Ursa Major | Cal Poly Pomona
Jessica Resendiz
of Raggedy Tiff
Randi Zuckerberg
Opening Remarks
Dr. Laura Massa
Dr. Laura Massa serves as Cal Poly Pomona’s Associate Vice President for Academic Programs and is the Accreditation Liaison Officer. In these roles, she provides leadership on matters related to academic programs, curriculum, academic policies, academic quality, program integrity, and accreditation. Dr. Massa earned her undergraduate degree in psychology from Dominican University of California, her masters degree in psychology from Sacramento State, and her doctorate in cognitive psychology with an emphasis in quantitative studies in the social sciences from UC Santa Barbara. She is the author of two books on assessment of student learning.
Keynote Speakers
Jessica Resendiz
Jessica was born in Queretaro, Mexico on January 11, 1987 but was raised in San Diego, CA for most of her childhood. She began crafting hair accessories for herself at eight years old and, throughout her early years, created everything she wore from hair accessories to clothing. At twelve years old, her curiosity grew into an interest to learn how to hand stitch, and she eventually began learning the entire process of using a sewing machine. By her senior year of high school, her enthusiasm for fashion became serious enough that she decided to pursue and attend fashion school after graduating. In June 2011, Jessica graduated from FIDM, majoring in fashion product development. After graduating. she focused on building her own brand and developing her own concepts into designs. With this, Raggedy Tiff was born, where all of her inspirations and creativity came to life. The name was inspired by her eleven year old daughter Tiffany, as she wanted to include her into the brand, and it stood out from the rest, its uniqueness making a statement to her clients and fans. Jessica lives in the heart of the San Fernando Valley and loves to spend her free time with her daughter and fiancé Carlos traveling, exploring new restaurants, and attending art shows, museums, festivals, and car shows.
Randi Zuckerberg
Randi Zuckerberg is an entrepreneur, investor, bestselling author, and tech media personality. She is the founder and CEO of Zuckerberg Media, developing technology, content, and live events all with the mission of putting intelligent, tech-savvy, entrepreneurial women and girls at the center of pop culture and media. A Harvard graduate, Randi hosts a weekly business talk radio show, Dot Complicated, on SiriusXM. She has two TV shows currently on air: DOT on NBC Universal Kids (winner of Kidscreen’s Best New Preschool Series) about a spunky little girl who uses tech to enhance her everyday adventures, and American Dreams on HSN, highlighting entrepreneurs around the country. She is the best-selling author of Dot Complicated, Dot., and Missy President, and recently released her fourth book, Pick Three (May 2018), which challenges the fallacy of a well-balanced life. Randi travels the world, speaking about technology, entrepreneurship, her time as an early employee at Facebook, leading major marketing initiatives in the company’s formative years, and, shockingly, how to unplug! When she’s not Facebooking or actual written-word booking, she can be found at the theater as a TONY awards voter, an investor in the award winning show Dear Evan Hansen, a board member for the American Theatre Wing and Lincoln Center or doing her best to unplug at home with her husband and two young sons.
Effective Negotiation: Essentials & Strategies
Zeynep G. Aytug
Zeynep G. Aytug is an Assistant Professor of Management at the College of Business Administration at Cal Poly Pomona-one of the 10 most diverse campuses in the U.S. Dr. Aytug is an expert on negotiations, diversity, and cross-cultural interactions in teams and organizational settings, and her research and teaching aims to enhance minorities’, immigrants’, and women’s negotiation performance, creativity, and career development. Dr. Aytug’s research was presented at the annual meetings of the Academy of Management, the International Association of Conflict Management, and the Society of Industrial and Organizational Psychology. Her work has been published in the International Journal of Conflict Management, the International Journal of Intercultural Relations, and the Thunderbird International Business Review, among others. Her research on bicultural negotiators has been a winner of Emerald Literati Network Awards for Excellence and was featured in the Psychology Progress series.
Organizers
Jesus Bermudez
Jesus Bermudez serves as the Operations Manager for the Student Innovation Idea at Cal Poly Pomona. He serves an important role for the success of the iLab and is currently studying Small Business & Entrepreneurship at Cal Poly Pomona. While in school, Jesus has launched two business, one in which was sold and the other in the process to launch this year. Jesus is also one of the founders of the Bronco Makers Club, which was created to provide all students at Cal Poly Pomona the necessary resources to build and design prototypes, create companies, and engage in any other activities that encompasses the “learn by doing” philosophy. He is deeply passionate about entrepreneurship and innovation and is always looking for opportunities to make an impact on the community.
Melissa Lopez Gutierrez
Melissa has always strived for that which seeks to tell a story, motivate, and promote inclusivity. She will be graduating from Cal Poly Pomona in 2019 with a degree in Communications with an emphasis in Journalism. During her time at CPP, she has been a part of several different organizations including the Educational Opportunity Program (EOP), which she credits a lot of her scholastic preparedness for college, and The Poly Post, CPP’s student newspaper. Melissa works at the Student Innovation Idea Lab as their Communications Specialist. She is the current President of the Kappa Delta Sorority, a nationally recognized women’s organization that is committed to building confidence and inspiring action. Beyond her various involvement on campus, she is a freelance photographer and writer.
Ericka Olguin
Ericka Olguin is the Analyst for the Student Innovation Idea Lab (iLab) at Cal Poly Pomona. She is an essential part of the iLab, significantly contributributing to its daily functions and activities, and is an integral and valuable asset to the iLab’s success, continually spreading its message of innovation. Always having a foothold in business, Ericka owned the independent record store Johnny’s Records in La Puente, CA for five years, selling specialty items and records to DJs and musicians alike. For ten years, she held the position of administrative coordinator in MHR, College of Business at Cal Poly Pomona. She has always had a passion for entrepreneurship and innovation and is constantly thinking of new ideas and encouraging their possibilities. Her joy is in seeing students succeed, regularly spending time with her family, and sharing her passion for new ideas.
Olukemi Sawyerr
Dr. Olukemi Sawyerr is the inaugural Director of the Student Innovation Idea Lab (iLab) and a professor in the Management and Human Resources Department at California State Polytechnic University, Pomona. She is a founding faculty member of the Entrepreneurship in STEAM (ESTEAM), the NASA Technology Screen Assessment, and the Startup NASA programs. She received her PhD in Strategic Management from the University of North Texas and has consulted for several organizations, such as the Ad Sales Division of Comcast, has taught executive education at the University of California Los Angeles’ Collins Center for Executive Education, and has held visiting professor positions at various universities, including the University of Texas at Arlington, Hong Kong Baptist University, and Beijing Institute of Technology. Her research interests include strategic entrepreneurship in emerging economies.
Julie Shen
Julie Shen is the Business and Computer Science Librarian and Head of References Services at the Cal Poly Pomona University Library. She leads a team of reference librarians that supports teaching and research across all colleges and works directly with students and faculty in nine departments across four colleges: the College of Business Administration, the Collins College of Hospitality Management, the Apparel Merchandising and Management Department in the College of Agriculture, and the Computer Science Department in the College of Science. She is also currently serving as the Vice Chair of the Academic Senate.
Nastaran Simarasl
Dr. Nastaran Simarasl is an assistant professor of Strategic Management in the College of Business Administration at Cal Poly Pomona. One of Dr. Simarasl’s passions is to help entrepreneurs establish successful and sustainable businesses. Her research on women and immigrant entrepreneurs has won awards from national and international institutions. Before moving to California, she maintained an active role in Tennessee’s entrepreneurial ecosystem. She is currently involved in Claremont’s Chamber of Commerce.
Sydney Torres
Sydney Torres currently oversees the Women's Resource Center at Cal Poly Pomona. She strives to create programs for women on campus empowerment, leadership, confidence, and community. Sydney received her Master of Science in Higher Education Administration and Student Affairs from Florida State University, where she researched women’s leadership programming at co-educational institutions. Sydney has spent the past five years in higher education, empowering students to become their best selves, exploring their identities as leaders, and having fun while at college. She is dedicated to the success of the community of women at Cal Poly Pomona and our local communities.
Cheryl Wyrick
Cheryl Wyrick, Ph.D. is Associate Dean and Professor of Management and Human Resources in the College of Business Administration at California State Polytechnic University, Pomona, CA, where she is responsible for operations, budget, AACSB accreditation, and faculty and staff relations. Receiving recognition as the Outstanding Management and Human Resources Professor on several occasions, Wyrick’s teaching and research interests include strategic human resources, training and development, and data analytics. She has served in a variety of volunteer positions for SHRM, Professionals in Human Resources Association (PIHRA), and HR Certificate Institute® (HRCI®).
Panelists
Kaycie Beltran
Kaycie Beltran is the owner and creator of Kinetik Performance fitness studio in Upland, CA. Growing up I’ve always had a passion for playing sports and being active. Through my own injuries and physical therapy experiences, I found a true inspiration in what the human body is capable of doing. Through this passion I decided after graduating from Cal Poly Pomona with a Kinesiology degree, I would go into the field of personal fitness training. I gained a few years of experience in a big chain gym and had an unexpected opportunity to take the big leap of running my own business and facility. It has been one of the best chances I have ever taken on myself and has been endlessly rewarding to be able to do the thing I love and share my passion of health and fitness with others. In my small and private facility I am able to create the fitness program and workouts for individuals and groups as well as motivating, inspiring and helping them believe in themselves and appreciate their ability to be active.
Berlyn Gallardo
Berlyn Gallardo is the founder of startup Gwlgtv.com the website for LGBTQ+ womxn to be seen and heard through media. She is a CPP alumna, former 2016/17 President for CPP’s Collegiate Entrepreneurship Organization (CEO), and has over 3 years of growth marketing experience at companies such as HER Social App, Podshare, and WeTransfer. Berlyn is passionate about all things innovative and enjoys helping other startups find their brand personality to scale, which prompted her to launch GoStartupMode.com offering affordable services or mentorship formulated from her experiences working at startups and launching her own businesses.
Jennifer Fong
Jennifer Fong is the Principal of Jennifer Fong Interior Design. Her clients include residents looking to improve their living spaces along with designers looking to collaborate on interior design projects. Examples of her work include furnishing a Bachelor Pad in San Francisco, and the interior design for a Bubble Tea Shop. Currently finishing up a Master of Interior Architecture from UCLA/Cal Poly Pomona, Jennifer received her Bachelor of Arts in Urban Studies at UC Irvine, where she first developed a curiosity for human interaction. In that time, she founded a small accessories business called Project Hope, where a portion of proceeds went to helping orphans in Thailand. On campus, she co-founded the first student club for her major, Urban Studies Student Association. These opportunities cultivated a curiosity and drive for entrepreneurship as she headed into the real world. Upon graduation, Jennifer began her career at a small architecture firm in Newport Beach, where her deep passion for interior design and architecture began to unfold. This eventually led to her move to Los Angeles, where she has solidified her foundation of interior design and architecture. In her free time, Jennifer enjoys hosting dinner parties for friends, exploring the coolest places in Los Angeles, running along the west coast, and drinking a good latte.