Don B. Huntley College of Agriculture

Tradeshows, Industry Speakers, and Site Visits

Magic Market 1

Magic Market Poster

Inside the Market

Each year the senior retail students go on an actual buying trip to Magic Market Week, the largest global market week for contemporary men’s and women’s apparel and footwear. It is the most comprehensive sourcing destination for fashion buyers and brands in the world. AMM students are sourcing merchandise for their retail stores.In AMM we love to bring the industry to the classroom and take the classroom to the industry! 


In AMM we love to bring the industry to the classroom and take the classroom to the industry!

A number of AMM courses utilize industry tradeshows, speakers or site visits to local businesses and events as part of their experiential learning approach. They help make a real connection between what you learn in the classroom, what is happening in the business world, and what is expected of you as a future professional.

Get the inside story from industry professionals, including company presidents, marketing executives, buyers, product development directors, sourcing specialists, human resource managers, and market researchers.  Executives enjoy sharing their experience and career perspectives with students.   Our alumnae are among the many professionals who donate their time.  They provide a true portal to your future as an industry professional.

Tradeshows

AMM 499 Apparel Brand Management went to the "Agenda" Tradeshow in June 2018. View their pictures.

Many brands (Champion, Dr. Martens, Happy Socks, Zumiez eg.) took the time to talk to the students about career path and choices and brand management/ brand building.

The students also focused on learning how the brands present themselves and will translate their learning into AMM499 Apparel Brand Development. 

 John Bernard from the AMM Board also joined the tour and connected the students to several brands.

AMM students also attend LA Fashion Week, the LA Textile Show, the ISS Show, and the MAGIC Show as attendees and as buyers for their AMM retail boutiques.

Industry Speakers

View some of our recent industry and alumni visitors to AMM classes

Here is a list of companies that have visited with us to speak in the classroom:

  • Target
  • US Customs
  • Ross Stores
  • BCBG
  • Nordstrom
  • Disney
  • St John Knits
  • AIMS
  • Kohls
  • Brighton Collectibles
  • UPS

Industry Site Visits

Companies that students have visited recently include:

  • American Apparel
  • BCBG
  • Jaya Apparel group
  • Kellwood
  • LA Fashion Week
  • Pomona Valley Hospital
  • Li & Fung
  • St John Knits

Thanks to all our previous speakers and site visit locations for the value they bring to the AMM program. Are you an industry professional or an AMM alumnae interested in speaking to our students?  If so, please contact the AMM Department at amm@cpp.edu.