Faculty Showcase: Kevin W. Moncrief

Department:
International Business & Marketing
Office:
98-C3-23
Phone:
(909) 869-3922
Email:
kwmoncrief@cpp.edu

Courses Taught: BUS 492, GBA 574

Total Number of Materials Available Through Reserves:
4
Total Savings Per Student
$428.07; $428.07
Total Savings Per Classroom
$12,842.10; $12,842.10

Course: BUS 492, GBA 574

Textbook:
Advertising and promotion: an integrated marketing communications perspective
Author(s):
Belch, George E.
Loan Period:
2 Day Checkout
Cost of Material:
$279.12
Copies Available Through Reserves:
1
Textbook:
Principles of advertising & IMC
Author(s):
Duncan, Tom
Loan Period:
2 Day Checkout
Cost of Material:
$148.65
Copies Available Through Reserves:
1
Textbook:
Promotion Management
Author(s):
Burnett, John J.
Loan Period:
2 Day Checkout
Cost of Material:
N/A
Copies Available Through Reserves:
2