Cal Poly Pomona


Alyssa Lang, Assistant Professor
M.F.A. Communication Arts & Design (GD)

(click images to enlarge)

As a professional designer for fourteen years, I have worked in several professional environments, ranging from a small three-person advertising agency, to a large international consulting firm, culminating in the creation of my own design studio, Little Utopia, Inc. I have designed interactive kiosks, websites, signage for conference booths, book covers, and international marketing collateral. Currently, design interests lie mostly in typography, posters, and book design.

After receiving a BFA in Studio Art, with a concentration in Graphic Design from West Chester University, I worked in the industry for six years. In 2000, I began working toward an MFA in Graphic and Interactive Design at Tyler School of Art in Philadelphia. Since 2002 I have taught at American University in Washington, DC and Arcadia University outside Philadelphia.

I have been fortunate to be recognized by such publications as PRINT Magazine's 2007 Regional Design Annual, the China International Poster Biennial, The Creativity Awards, How Magazine, Create Magazine, and appeared as a runner-up in the STEP Design 100 Competition. As a new direction, I am currently exploring the use of the letterpress in my design work.

I structure my courses as a blend of lecture, discussion, demonstration, hands-on experience, and critique. I implement this pedagogy through projects that promote the creation of original images, skillful craft, and the development of concepts. Using this conceptual approach with an emphasis on image-making, my students have created posters, logos, and magazines, as well as books, book covers, and packaging. With the goal of developing visual literacy and a design vocabulary, my students research, read, and write about the cultural context of graphic design before embarking on a design project. I have taught courses ranging from Fine Art Foundations to Senior Thesis, and most recently, Lettering and Typography, Graphic Design II, and Graphic Media and Production.