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College of Business Administration

Dr. Jae Min Jung


Dr. Jung received his Ph.D. in marketing from the University of Cincinnati in 2002 and his M.B.A. from the University of North Texas in 1996, and he is currently a professor of marketing since 2011. Dr. Jung's primary research and teaching interests have been international marketing and consumer psychology in the context of promotion, information search, persuasion, services, retail, salesforce management and ethics. Dr. Jung has taught at both undergraduate and graduate levels, and has advised three dozen theses and business plans for MBA students. To promote research, Dr. Jung founded and has been managing the Market Research Lab since 2010. He is also a founding faculty advisor of Cal Poly Pomona Market Research Club, the only student club in the state of California. Dr. Jung's research has been published at such high-impact journals and conference proceedings as Journal of Business ResearchPsychology & Marketing, International Marketing ReviewJournal of Cross-Cultural Psychology, Journal of Personal Selling and Sales ManagementPublic Relations Review, Advances in Consumer Research, and American Marketing Association Conference Proceedings among others. Dr. Jung has also been a recipient of numerous grants and awards. Previously, Dr. Jung taught at the North Dakota State University as an assistant professor and at the University of Cincinnati as a lecturer. Prior to joining academia, Dr. Jung worked at the planning department of Hankook Tire Co., one of the largest tire manufacturers in the world.

For more information, go to his home page.

Selected publications

  • Jung, Jae Min, Hang Chu Hui, Kyeong Sam Min, and Drew Martin (2014), “Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” Journal of Business Research, 67 (6), 1003-9.
  • Polyorat, Kawpong, Jae Min Jung, and Yun-Yong Hwang (2013), “Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence from Thai and U.S. Samples,” Journal of Cross-Cultural Psychology, 44 (5), 738-747.
  • Min, Kyeong Sam, Drew Martin, and Jae Min Jung (2013), “Designing Advertising Campaigns for Destinations with Mixed Images: Using Visitor Campaign Goal Messages to Motivate Visitors,” Journal of Business Research, 66 (6), 759–764.
  • Jung, Jae Min, Kyeong Sam Min, and James J. Kellaris (2011), “The Games People Play: How the Entertainment Value of Online Ads Helps or Harms Persuasion,” Psychology & Marketing, 28 (7), 661–681.
  • Laufer, Daniel and Jae Min Jung (2010), “Incorporating Regulatory Focus Theory in Product Recall Communications to Increase Compliance with a Product Recall,” Public Relations Review, 36 (2), 147-151. (Both authors contributed equally and their names are listed in random order.)
  • Jung, Jae Min, Kawpong Polyorat, and James J. Kellaris (2009), “A Cultural Paradox in Authority-Based Advertising Appeals,” International Marketing Review, 26 (6), 601-632.
  • Jung, Jae Min and James J. Kellaris (2006), “Responsiveness to Authority Appeals among Young French and American Consumers,” Journal of Business Research, 59 (6), 735-744.
  • Choi, Nak Hwan, Andrea L. Dixon, and Jae Min Jung (2004), “Dysfunctional Behavior among Sales Representatives: The Impact of Supervisory Trust, Participation and Information Controls,” The Journal of Personal Selling and Sales Management, 24 (3), 181-198. (Authors equally contributed and their names are listed in alphabetical order.)
  • Jung, Jae Min and James J. Kellaris (2004), “Cross-national Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure,” Psychology & Marketing, 21 (9), 739-753.


Dr. Jung has taught a number of courses including Principles of Marketing, Consumer Behavior, Marketing Research, Business Research Methods, International Marketing, Retail Management, Sales Management, and Thesis/Business Projects. This year, he teaches Principles of Marketing, Consumer Behavior, and Marketing Research courses at both graduate and undergraduate levels. He also advises independent research projects for undergraduate and graduate students. Dr. Jung believes that getting students involved in real world problems that businesses are actually facing is a great way to learn. Accordingly, he strives to bring in consulting projects into classroom in which students conduct market research with him to advise businesses. Furthermore, Dr. Jung is passionate about helping students foster critical thinking skills that are necessary for them to become lifelong learners. Thus, Dr. Jung incorporates research into teaching and has passionately mentored students for research projects, some of which have been recognized in student research competitions and published in professional conference proceedings and an academic journal. Currently Dr. Jung is developing marketing research related programs.

Honors with Student Projects (Selected)

  • Advisor to Hang Chu (“Michel”) Hui: (a) Selected to be a Cal Poly Pomona student delegate to 26th Annual, CSU Student Research Competition held at California State University, Long Beach, May 5 – May 6, 2012 (2nd place in Business, Economics, and Public Administration category); (b) Presentation at Global Marketing Conference, Seoul, Korea, July 2012 (Honorable Mention Award for the Best Conference Paper); (c) Presentation at Direct Marketing Research Summit Conference, Las Vegas, October, 2012; (d) Published in Journal of Business Research, 67 (6), 1003-9.
  • Advisor to Yuliya Idemenko, selected to be a Cal Poly Pomona student delegate to 25th Annual, CSU Student Research Competition held at California State University, Fresno, May 6 – May 7, 2011.
  • Advisor to Maha Ghosn: (a) Selected to be a Cal Poly Pomona student delegate to 24th Annual, CSU Student Research Competition held at San Jose State University, April 30 – May 1, 2010; (b) Selected into 2011/2012 California State University Chancellor’s Doctoral Incentive Program (CDIP); (c) Presentation at AMA Summer Educators’ Conference, San Francisco, CA, August 2011.

Professional Service and affiliations

  • Ad hoc reviewer for the Journal of the Academy of Marketing Science, 2014-present.
  • Ad hoc reviewer for the Journal of Interactive Marketing, 2013-present.
  • Editorial Review Board member of the Journal of Business Research, 2009–Present.
  • Editorial Review Board of the Journal of Global Scholars of Marketing Science, 2009 – present.
  • Ad hoc reviewer for Marketing Letters, 2012–present.
  • Ad hoc reviewer for the Journal of International Marketing, 2008–present.
  • Ad hoc reviewer for the International Marketing Review, 2009–present.
  • Member of American Marketing Association.
  • Member of Association for Consumer Research.
  • Member of Association for Consumer Psychology.
  • Member of Marketing Research Association.
  • Member of American Association for Public Opinion Research