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College of Business Administration

Dr. James Swartz

James SwartzDr. James Swartz has been a member of the Cal Poly Pomona faculty since 1987. His specialty areas are Entertainment Marketing and Promotions. He also has taught at Penn State, SMU and Cal State Fullerton. He holds bachelor’s and master’s degrees from the University of Missouri and a Ph.D. from the University of Iowa. Dr. Swartz served as a chair in the department from 2009 to 2012 and was responsible for reviving the Legends of IBM banquet organized by Event Marketing class students.