Dr. Robert Fabrize
Dr. Robert “Bob” Fabrize is an assistant professor of marketing at Cal Poly Pomona. He received his Ph.D. (2012) in marketing from the University of North Texas with a minor in anthropology. He holds a master's degree in English (technical communication) from the University of North Texas and a bachelor of journalism from the University of Texas at Austin. His research interests include sales management, nonconscious processing, persuasion and motivation. He teaches a couple of sales courses, including professional sales. Prior to joining academia, Dr. Fabrize worked in sales in a variety of industries, including cooperative direct mail, graphic design and printing.
- Van Steenburg, Eric, Nancy Spears, and Robert O. Fabrize (2013) “Point of Purchase or Point of Frustration? Consumer Frustration Tendencies and Response in a Retail Setting,” Journal of Consumer Behaviour, 12 (5), 389-400.
- Tran, Trang P. and Robert O. Fabrize (2012) “The Effect of the Foreign Brand on Consumer Perception,” Journal of Marketing Development and Competitiveness, 7 (2), 23-36.
- Sager, Jeffery, Robert O. Fabrize, and Rick Morris (2011), Principles of Persuasion, 4th ed., Southlake, TX: Fountainhead Press.