Mike Sheldon of Deutsch LA
As chief executive officer of Deutsch LA, Sheldon oversees one of the most creative advertising agencies in the world. The firm regularly produces Super Bowl television commercials that are entertaining, provocative and nearly always the subject of water cooler talk. A 2011 Super Bowl ad for Volkswagen received 56 million views on YouTube and is widely regarded as one of the best ads of the year by critics. Other Deutsch LA clients include Taco Bell, the Milk Advisory Board and Dr. Pepper. Understanding the changing media landscape, Deutsch LA has partnered with Google’s Art, Copy and Code initiative to explore ways marketing can evolve in a technology-driven world. Sheldon’s push for innovation and creativity has created a financial powerhouse that has $1.7 billion in billings and the respect of the advertising world. ThinkLA, an advertising association, twice named Sheldon its Leader of the Year.