College of Letters, Arts and Social Sciences

Mission

Our Mission is twofold: (1) to educate and encourage students to effectively communicate through oral, written, and electronic media in a multicultural society, and (2) to prepare students for communication positions in mass media, business, government, education, and nonprofit organizations—sectors that are vital to the growth and maintenance of a democratic society.

Meaning of the Degree: What Makes a Communication Degree Unique and Valuable?

The Communication Department offers a Bachelor of Science degree in Communication with options in Public Relations, Journalism, and Organizational Communication. Although students choose one option, the curriculum allows them to take courses in the other two options as well. This results in a well-rounded student having integrated knowledge about multiple fields of communication.

We expect our students to acquire the knowledge and skills necessary for analyzing, interpreting, participating in, and explaining a diverse, complex, and ever-changing society. CPP’s learn-by-doing ethos is reflected in our classes that provide students with a strong foundation in communication theory and practice. Communication graduates go on to work in a range of fields including public relations, social media, journalism, marketing, management, human resources, and corporate communication. For more information about the Communication Department’s mission statement, degree programs and curriculum, please visit:

https://www.cpp.edu/~class/communication/degree-programs/index.shtml

https://www.cpp.edu/~class/communication/courses.shtml

Quality of the Degree: What Are the Goals, Expectations, and Learning Outcomes for Communication Graduates?

The Communication Department’s goal is to enable students to become communication experts and leaders. Our curriculum is organized around five learning outcomes. Upon completing the program, students should be capable of (1) understanding and appreciating the facilitating role of communication in human relationships; (2) analyzing the information needs and interests of various audiences; (3) gathering, organizing, and interpreting information clearly and logically; (4) communicating information effectively through oral, written, and electronic media; and (5) employing creative approaches to communication problem solving. Our internship program is a natural extension of the University’s “learn by doing” philosophy whereby students apply the knowledge and skills learned in the classroom to the demands of today’s workplace. The internship program provides opportunities for students to gain on-the-job work experience, establish professional contacts, assess and improve their knowledge and skills, and develop professional portfolio materials. For more information about the Communication Department’s learning outcomes, please visit:

https://www.cpp.edu/~class/communication/about/learning-outcomes.shtml

Integrity of the Degree: How Does the Communication Department Maintain the Quality and Rigor of this Degree?

The Department continually assesses the quality of its degree program using both direct and indirect methods. An exit survey administered to graduating seniors elicits their views of how the Communication Department contributed to their knowledge, skills, and personal development. Additionally, student internship reports provide feedback on the Department’s learning objectives, and on the value and applicability of the education and training Communication majors receive. The Department also gathers feedback from internship sponsors on students’ performance. Past assessment has shown that students applaud the internship as a learning opportunity and that supervisors from sponsoring organizations consistently rate Communication students as demonstrating greater competence than expected of entry-level job candidates. The Department uses the feedback from these supervisors and its exit survey to review its curriculum and make appropriate changes.