The Collins College Of Hospitality Management

Linchi Kwok, Ph. D

Associate Professor

Dr. Linchi Kwok

Dr. Linchi Kwok
Associate Professor

Office: 80-121
Email: lguo@cpp.edu 
Phone: (909) 869-4523
Fax: (909) 869-4805

Website: http://www.linchikwok.net
Page: http://www.facebook.com/DrKwok

Linchi Kwok is an Associate Professor at The Collins College of Hospitality Management, California State Polytechnic University Pomona (Cal Poly Pomona), where he teaches undergraduate and graduate classes in sales and marketing, human resource management, and tourism management. Besides his role as the Director of Networking at CHRIE (Council on Hotel, Restaurant, and Institutional Education) Western Federation, Linchi was the Chair of the College's Curriculum Committee during the quarter-to-semester conversion period at Cal Poly Pomona and is currently serving on about five additional committees at the College and University levels.

Linchi came to Cal Poly Pomona by way of Syracuse University (SU) in Syracuse, New York, where he developed and taught hospitality management courses. Between 2011 and 2013, Linchi was named a Kauffman Professor in Entrepreneurship and Innovation at SU to support the university’s initiatives in teaching and research excellence in entrepreneurship and innovation. During his appointment at SU, Linchi also taught a social media class as an adjunct professor at Rochester Institute of Technology in Rochester, NY.

Linchi’s research interests include social media, information technology, and service operations. Since 2010, Linchi has submitted 17 grant applications with a total of over $273,000 and received more than $96,000 internal and external funds to support his scholarly work. Linchi has presented 50 authored/co-authored papers in conferences and conducted over 10 invited presentations on pedagogical strategies, dinner etiquette, and research methods.

Linchi is a recipient of The W. Bradford Wiley Memorial Best Research Paper of the Year Award at CHRIE and several Best Paper Awards in conferences. His research work often appears in high-impact hospitality journals. Linchi serves on the editorial board for Journal of Hospitality and Tourism Research as well as Journal of Hospitality and Tourism Insights. He performs ad-hoc reviews for more than 20 hospitality/social science journals and conferences.

In addition to his work as a professor and researcher, Linchi is a thought leader in hospitality management. He publishes his viewpoints of hospitality news and trends every other week on MultiBriefs.com, "the leading source for targeted, industry-specific news briefs." Linchi’s perspectives on information technology have been quoted in The New York Times, NBC News, and LA Times, among other mainstream media outlets.

Linchi holds a Ph.D. degree in Hospitality Administration and a Master of Science degree in Restaurant, Hotel, and Institutional Management both from Texas Tech University and an MBA degree from SU. Linchi’s professional portfolio also includes several years of managerial and hands-on experience in the hospitality industry in the U.S. and mainland China.