The Collins College Of Hospitality Management

Neha Singh, Ph.D

Associate Professor and Director of Graduate Studies

Dr. Neha Singh

Dr. Neha Singh

Associate Professor and Director of Graduate Studies

Office: 80-119
Email: nsingh@cpp.edu
Phone: (909) 869-4565
Fax: (909) 869-4805

Dr. Neha Singh is an Associate Professor and Director of Graduate Studies at The Collins College of Hospitality Management, where she is currently teaching various courses such as Tourism Concepts; Management of Human Resources in Hospitality Industry; and International Tourism.

Dr. Singh brings to The Collins College, a wide variety of International knowledge and experience from the Asian and European markets. She holds her BA in Hospitality Management from Indian Institute of Hotel Management (Taj Group of Hotels) in India; her MBA in International Business from Schiller International University in London, UK; and her Ph.D. in Tourism Management from Temple University in Philadelphia, USA. She has worked in various managerial positions in Hotel companies like the Taj Group of Hotels and Marriott in both the Asian and European markets, respectively.

At The Collins College, Dr. Singh is involved in teaching various tourism and hospitality courses to both under-graduate and graduate students. Her passion for teaching helped her win an award for being an ‘Outstanding Faculty' in 2010. Her students describe her as an extremely helpful, enthusiastic, patient and well-rounded faculty member who is passionate about the hospitality / tourism industry.

Dr. Singh is also involved in conducting valuable research on various issues concerned with destination marketing such as virtual marketing; medical tourism; print vs. web advertising; etc. She has already published and presented her work in numerous journals as well as in various international conferences. She has also won grants from both internal (University) and external (funding agencies) sources for her work.

Refereed Journal Publications

Singh, N. & Hsiung, Y. (2015) Exploring the importance and performance of critical success factors for Napa’s wine tourism industry from a demand perspective. International Journal of Wine Business Research (Under Review).

Singh, N. & Zhou, H. (2015) Transformation of tourism in Beijing after the 2008 Summer Olympics: An analysis of the impacts in 2014. International Journal of Tourism Research (Under Review).

Lee, P, & Singh, N. (2015). Adoption of computer-based training in Hong Kong Hotels. Journal of Human Resources in Hospitality and Tourism, (Accepted).

Jones, M., Singh, N., Hsiung, Y. (2014). Determining the success factors for Napa Valley Wine Tourism Region from a supply perspective. International Journal of Tourism Research, (In Press).

Mascho, E, & Singh, N. (2014) Virtual tourism: Use of “Second Life” for destination marketing. Anatolia, 25(1), 140-143.

Clevenger, L, & Singh, N. (2013) Exploring barriers that lead to the Glass Ceiling effect for women in the Hospitality Industry. Journal of Human Resources in Hospitality and Tourism, 12(4), 376-399.

Singh, N. (2012) Exploring the factors influencing the travel motivations of US medical tourists. Current Issues in Tourism, DOI: 10.1080/13683500.2012.695341.

Roby, T., Ashe, S., Singh, N., & Clark, C.  (2012). Student and faculty perceptions of online courses:  What administrators need to know.  The Internet and Higher Education. 17, 29-37.

Singh, N., & Hu, C. (2012) The role of incongruency and involvement in Destination print advertising. Asia Pacific Journal of Tourism Research, 17(4), 432-450.

Lee, M.J., Singh, N., & Chan, E. (2011) Service failures and recovery actions in the hotel industry: A text-mining approach. Journal of Vacation Marketing,17(3), 197-208.

Gill, H.K., & Singh, N. (2011) Exploring the factors that affect the choice of Destination for Medical Tourism.  Journal of Service Science and Management,4(3), 315-324 .

Zelenskaya, K., Singh, N. (2010). Exploring virtual recruiting from employers’ perspective using ‘Second Life’. Journal of Human Resources in Hospitality and Tourism, 10(2), 117-128.

Szumiak, S., Singh, N. (2010). Studying the Impacts of Tourism Destination Advertising Using Text, Pictures, and Virtual Worlds. The Collins Journal, (Online).

Singh, N., & Lee, M.J. (2009) Theory Construction: Convergence and Congruency of Pictorial Destination Images in DMOs’ Websites and Brochures. Journal of Hospitality Marketing and Management, 18(8), 845-858.

Singh, N., & Lee, M.J. (2008) Exploring Perceptions towards Training in 3-D Virtual Environments: An Introduction to ‘Second Life’. Journal of Teaching in Travel and Tourism 8(4), 315-327.

Singh, N., & Hu, C. (2008). Strategic alignment for Olympics in destination marketing: Extracting the tacit knowledge from the Athens 2004 Olympic Games. Tourism Management, 29(5), 929-939.

Singh, N., Racherla, P., & Hu, C. (2008). Knowledge mapping for safe festivals and events: An ontological approach. Event Management, 11(1), 71-80.

Singh, N., Hu, C. & Roehl, W. (2007). Hospitality Human Resource Management: Identifying emerging research themes and trends using a text-mining technique. Journal: International Journal of Hospitality Management, 26(1), 131-147.

Singh, N., & Formica, S. (2006). Level of Congruency in Photographic Representations of Destination Marketing Organizations’ Websites and Brochures. Journal of Hospitality and Leisure Marketing, 15(3), 71-86.

Refereed Conference Presentations and Proceedings

Drinkert, A. & Singh, N. (2015). Medical Tourism: Exploring post-travel perceptions of the travel experience. Presentation at the 20th Annual Conference on Graduate Education and Research in Hospitality and Tourism, Jan 7-10, Tampa, FL.

Wang, M. & Singh, N. (2015). A competency study of the sommelier. Presentation at the 20th Annual Conference on Graduate Education and Research in Hospitality and Tourism, Jan 7-10, Tampa, FL.

Singh, N. & Le, J. (2014). Exploring the marketing message for Health Tourism: An analysis of the DMOs websites worldwide. Presentation at the 2014 International Council of Hotels, Restaurants and Institutional Education (ICHRIE) Annual Conference , July 27-30.

Hsiung, Y. & Singh, N. (2014). Stakeholder efficacy in the Napa brand: An importance-performance analysis from the demand perspective. Presentation at the 2nd Annual Cal Poly Pomona Student Research Conference, March 7, Pomona, CA.

Zhou, H., Singh, N., Mao, Z. & Lee, M.J. (2014). Exploring the long term tourism impacts of 2008 Beijing Olympic games on Beijing: Transformation of the City. Presentation at the 19th Annual Conference on Graduate Education and Research in Hospitality and Tourism, Jan 3-6, Houston, TX.

Boteiff, M. & Singh, N. (2014). A Wine-Purchasing Influence Assessment to Target Chinese Tourism in Southern California Wine Retail Venues. Presentation at the 19th Annual Conference on Graduate Education and Research in Hospitality and Tourism, Jan 3-6, Houston, TX.

Hsiung, Y., Singh, N., Jones, M. (2013). Determining the success factors for Napa Valley Wine Tourism Region from a supply perspective. Presentation at the 2013 Pan-Pacific Business Research Conference, February 21-23, Pomona, CA.

Zhou, H., Singh, N., Mao, Z. (2013). The long term impacts of 2008 Beijing Olympic games on Beijing tourism industry. Presentation at the 18th Annual Conference on Graduate Education and Research in Hospitality and Tourism, Jan 3-5, Seattle, WA.

Hsiung, Y., Singh, N., Jones, M. (2013). Notable Napa: Determining the competitiveness of wine tourism regions from a Supply perspective. Presentation at the 18th Annual Conference on Graduate Education and Research in Hospitality and Tourism, Jan 3-5, Seattle, WA.

Clevenger, L., & Singh, N. (2012). What limits women from breaking Glass Ceiling Effect in the US Hospitality Industry. Presentation at the 17th Annual Conference on Graduate Education and Research in Hospitality and Tourism, Jan 5-7, Auburn, AL.

Gill, H., & Singh, N. (2010). Exploring the factors that affect the choice of destination for medical tourism. Paper presented at the 18th Annual Conference of Southern California Conference on Undergraduate Research (SCCUR), Malibu, CA.

Zelenskaya, K., Singh, N., & Lee, M.J. (2009). Exploring virtual recruiting from employers’ perspective using ‘Second Life’. Paper presented at the Annual Conference of International Society for Travel and tourism Educators (ISTTE), San Antonia, Texas USA.

Lee, M. J., Singh, N., & Chan, E. (2008). Perceived justice needs and recovery actions in the Hotel industry: A text-mining approach. Paper presented at the 14th Annual Conference of Asia Pacific Tourism Association (APTA), Bangkok, Thailand.

Brown, J., & Singh, N. (2008). The fun world of adventure tourism. Paper presented at the 16th Annual Conference of Southern California Conference on Undergraduate Research (SCCUR), Pomona, CA.

Roehl, W. A., Hu, C., & Singh, N. (2007). Using response styles to natural hazards as a framework for understanding travel and terrorism. In E. Christou & M. Sigala (Eds.), Proceedings of the 2007 Annual International CHRIE Conference, July 25-29, Dallas, TX (pp. 373-381). Richmond, VA: International Council on Hotel, Restaurant & Institutional Education.

Singh, N., & Hu, C. (2007). The role of information incongruency between the theme and pictures of tourism print ads in attitude. In H. Tsai & C. H. C. Hsu (Eds.), Proceedings of the 12th Conference on Graduate Education and Research in Hospitality and Tourism, Jan 4-7, Houston, TX (Vol. 12, pp. 1606-1609). Hong Kong, SAR, China: The Hong Kong Polytechnic University.

Formica, S., Singh, N., & Barlow, S. (2006). Strategic responses of the Incentive Travel industry to future environmental forces. In G. R. Jennings & S. Beeton (Eds.), Proceedings of the 37th TTRA Annual Conference, June 18-21, Dublin, Ireland (pp. 168-171). Boise, ID: Travel and Tourism Research Association.

Singh, N., Racherla, P., & Hu, C. (2006). Ontology-driven knowledge mapping for safe and secure events. In D. Gürsoy (Ed.), Proceedings of the Eleventh Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, January 5-7, Seattle, WA (pp. IT 26-32). Pullman, WA: Washington State University.

Hu, C., Racherla, P., & Singh, N. (2006). Developing a knowledge-based system using domain-specific ontologies and experts: The eSAFE case study for the event management. In M. Hitz, J. Murphy, M. Sigala & A. J. Frew (Eds.), Proceedings of the 13th International Conference on Information Technology and Travel & Tourism, January 18-20, Lausanne, Switzerland (ENTER 2006 - Information and communication technologies in tourism 2006) (pp. 273-284). Vienna, Austria: Springer-Verlag.

Singh, N., & Formica, S. (2005). Assessing congruence in pictorial destination image between print and web advertising: An analysis of DMOs in the northeastern corridor of USA. In N. P. Nickerson, R. N. Moisey, K. L. Andereck & N. G. McGhee (Eds.), Proceedings of the 36th Annual TTRA Conference, June 12-15, New Orleans, LA (pp. 347-356). Boise, ID: Travel and Tourism Research Association.

Singh, N., & Hu, C. (2005). Strategic alignment for Olympics in destination marketing: Extracting tacit knowledge from the Athens 2004 Olympic Games. In N. P. Nickerson, R. N. Moisey, K. L. Andereck & N. G. McGhee (Eds.), Proceedings of the 36th Annual TTRA Conference, June 12-15, New Orleans, LA (pp. 347-356). Boise, ID: Travel and Tourism Research Association.

Singh, N., & Hu, C. (2005). Text-mining a decade of progress in hospitality human resource management research: Identifying emerging research streams. In J. E. Mills, M. Lalopa & S. F. Kline (Eds.), Proceedings of the Tenth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Myrtle Beach, SC (pp. 893-901).  West Lafayette, IN: Purdue University.

Professional Presentations

Singh, N. (2011). Hotel Industry: Today and future: University of California, Riverside, July 11-14, Riverside, CA.

Singh, N. (2010). Future of the Travel and Tourism Industry: University of California, Riverside, January 20, Riverside, CA.

Singh, N. (2009). International Travel and Tourism Industry: Migrant Education Program, College of Extended University, Cal Poly Pomona, June22-26, Pomona, CA.

Menon, S. and Singh, N. (2006). International teaching assistants adding global experience to Temple University: Temple Global Conference, November 17-19, Philadelphia, PA.

Singh, N. (2004). Hospitality: An Indian perspective, Fall Professional Development Workshop: Customer Service and Marketing to the Asian Indian Culture, December 15, Philadelphia: Philadelphia Multicultural Affairs Congress.