The Collins College Of Hospitality Management

David Schneiderman

Sniffer & Swirler
Southern Glazer’s Wine & Spirits

David Schneiderman has 30 years of experience in the hospitality and beverage industry. Mr. Schneiderman is employed by Southern Glazer’s Wine & Spirits, the largest purveyor of fine wines and spirits in the world. He is responsible for the training of SWS sales staff as well as restaurant and hotel personnel. His duties also include the creation of training programs and educational materials for SWS sales staff. He is also a popular lecturer before civic and industry groups.

Mr. Schneiderman has traveled extensively throughout the major wine-producing areas of Europe, Australia , and South America . He has had the opportunity to observe wine production and compare the various techniques employed in these diverse locales. On the domestic front, he is a frequent and welcome visitor to California's wine country.

He is often called upon to serve as a judge at wine tasting and sommelier competitions and maintains memberships in several professional and civic organizations.

Mr. Schneiderman's most current project is a wine-focused television series in development for the Food Network.

Mr. Schneiderman has been an important member of The Collins School's annual fundraising event, Harvest Auction, since its inception and has been a major donator of wine to the event.

Company Profile

Since its founding in 1968, Southern Wine and Spirits of America, Inc. (Southern), is a nationally recognized wine and spirits distributor known for its historic commitment to delivering the highest standards of customer service and creative marketing programs and partnerships. The Company is also known for its best-in-industry professional and well-trained sales, operational and support staff, its ongoing investments in and contributions to hospitality and beverage education for its staff, its customers and to many national educational institutions. In addition, Southern is justly respected for its deeply held belief in the importance of giving back, for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations.

Today, Southern operates in 28 states, including its original Florida market, where its corporate headquarters is located in Miami . Over the past 38 years, pursuing a determined strategy to expand through internal growth as well as through the acquisition of established wholesalers, Southern Wine and Spirits of America expanded its Florida operations into California in 1969, Nevada in 1976, Arizona in 1992, South Carolina in 1993, Pennsylvania in 1995, Hawaii in 1996, Kentucky in 1998, New Mexico in 2000, Colorado in 2001, Illinois in 2002, New York in 2004, Maine, Mississippi, New Hampshire, New Jersey, North Carolina, Vermont, Virginia and West Virginia in 2005. In 2006, the Company began operations in Alabama; and, in a partnership arrangement, now operates in Idaho, Montana, Oregon, Utah, Washington, and Wyoming as well. In 2007, the Company entered Ohio, the country's third largest Control jurisdiction.

As the country's largest wine and spirits distributor, Southern is nationally recognized by its supplier partners as well as by its customers for its state-of-the-art distribution capabilities as well as its leading-edge information technology. As the leader in the wine and spirits distribution business in the United States, Southern's executives and all its team members are committed to performing their responsibilities by adhering to the highest professional and ethical standards in all their corporate, civic and charitable activities.