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Graphic Standards Manual

This manual provides guidelines for developing a coherent, recognizable and unified graphic identity for Cal Poly Pomona. The graphic standards must be applied to all communications developed by all colleges, schools and/or other university units. Adhering to them will ensure that all print, electronic and environmental communications convey our "brand" to the world, build recognition and ensure a strong identity.

For Assistance

If you require assistance relating to the Cal Poly Pomona graphic standards, please call Graphic Communications Services at (909) 869-6843. The department serves as a resource for information and necessary materials such as university stationery, reproduction artwork and business forms.

Outside Requests to use Official Artwork

Requests to use official university artwork outside the university should be e-mailed to Cal Poly Pomona's Department of Strategic Communications at Unless otherwise arranged, all agreements are for one-time use only. Individuals requesting use of official university artwork agree to use it as set forth in this manual, and all materials produced will be in the best interests of the university.

Feedback for Improvement

For suggestions and recommendations relating to graphic standards, please e-mail the Department of Strategic Communications at or call (909) 869-3342.