Social Psychology

. . . is the study of individuals as they think about, feel about,
  and/or behave in a social situation.


Behavior = f(social situation x individual characteristics)

Level of Explanation

- Cultural environmental factors
- Social environmental factors
- Physical environmental factors
- Temporary individual differences
- Acquired individual differences
- Biological factors

 

Experimental Terms

- Dependent Variable
- Independent Variable
- Operational Definition
- Experimental Group
- Control Group
- Random Assignment
- Placebo

 

Design of Studies

 Correlational/Laboratory:
Ask people to fill out two forms, one on helping behavior and the other on family income.
 Experimental/Laboratory:
Have someone trying to lift a heavy box. Subject is either alone with the person or one of many.
 Correlational/Field:
Get United Way records. See if donations come from larger or smaller cities.
 Experimental/Field:
Select 20 universities about equal on several dimensions. Randomly assign half to an ad campaign. Measure blood donations.

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