Metaphor and Persuasion

 

Elements of a Metaphor

"Dr. J. was the Baryshnikov of basketball."

--Topic or tenor
--Vehicle
--Tension
--Ground

 

Ortony's Theses about Metaphors

--Inexpressibility
--Vividness
--Compactness

 

Background Studies

--Bowers; Bowers & Osborn
  "Boomerang Effect" (Psychological Reactance)
--Chaiken & Stangor
  Metaphors combine the rational with the emotional
--Mio studies
(1996; 1997; 1998; 1999; 2002; 2003; 2004; 2005; 2012; 2014)

 

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