University Library Social Media Policy
Library Outreach Committee; Approved by the Library Outreach Committee on 12/16/14; Approved by Library Administration on 01/07/15; Revised on 4/03/15
This social media policy defines best practices for maintaining the University Library’s social media outlets, including but not limited to Facebook, Twitter, Yelp, Google Plus, and YouTube.
All posts to library social media are intended to support the University Library’s mission. In general, posts to social media will include information related to the library’s services, building, or patrons. The overarching goal of the University Library’s social media is to increase reach and interaction with current, past, and potential library users.
Administration of Social Media Channels
The University Library’s social media channels are monitored and maintained on a daily basis by members of the Library Outreach Committee. Those maintaining the social media should remember that all posts represent the University Library and the University and should adhere to the following general guidelines (adapted under a CC-BY-SA 3.0 license from CUNY Academic Commons):
- Write compelling headlines that are precise and/or funny
- Lead with the good stuff by giving a solid overview in the first phrase
- Keep it simple. Less text is preferable (140 characters or less) with links to the full story. Where possible include short links (from services such as TinyURL or SnapURL).
- Provide context. Use keywords and hashtags, i.e. #TBT for Throwback Thursdays.
- Use an image or graphic whenever possible that visually describes your headline. Scan an image or take a picture if necessary.
- People make things interesting: use a conversational tone.
- Politics and political issues should be avoided
- Write for the specific social media platform, i.e. adhere to Twitter character post suggestions, more frequent hashtags on Twitter, etc.
- Featuring any specific library employee (student, staff, or faculty) requires previous permission, preferably written permission via email.
- Featuring collections or services from a specific library department requires previous permission from that department, preferably written permission via email.
- Any posts related to emergencies, evacuations, or topics that may be damaging to the library’s reputation must first be approved by Library Administration.
Publicizing Content from the University and/or the Community
Outside groups including campus departments, student groups, or community groups may request that the University Library publicize something for them via the library’s social media channels. Non-commercial publicity related to Cal Poly Pomona students, staff, or faculty is acceptable; commercial publicity is not accepted unless it is something supported by a CPP program. For instance, products sold by a CPP sponsored program in support of student learning could potentially be publicized; however, apps developed by people not associated with any official CPP group would not be publicized.
Rules for Online Behavior on Social Media
The Library will not post items or comments that are obscene, racist, derogatory, or similarly objectionable in their content:
- Personal attacks, insults, or threatening language
- Potentially libelous statements
- Plagiarized copyrighted material
- Commercial promotions or spam (adapted under a CC-BY-NC-SA license from CSUSM Library)
We appreciate feedback and discussions related to the Library. We also welcome promotional announcements for groups and interests affiliated with the University. Cal Poly Pomona University Library reserves the right to add, remove, and edit content on this page. If you find inappropriate content, please notify us via email or text at : firstname.lastname@example.org.