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Inform

a library reporter for business and hospitality management

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by Daniel Hanne, Business Librarian
909-869-4352; dhanne@csupomona.edu

No. 14

Spring Quarter, 1994

Accounting Standards, the National Trade Data Bank, and more!!!

by Daniel Hanne, Business Librarian (x4352), E-mail dhanne

ATTENTION Accounting Faculty, Accountants, and your students!:

A clear, well-organized article explaining the new organization, authority, and hierarchy of accounting and auditing standards, principles, and pronouncements is available to you now. The elements discussed include titles, purposes and issuing bodies with succinct explanations of each type of standard as well as a current bibliography of both paper and electronic sources. An especially powerful feature of this paper is its instructions on searching the NAARS accounting database on the LEXIS/NEXIS service which, as you know, is available in the Reference Department, University Library. The author gives examples of specific search strategies for frequently-encountered NAARS searching requests. The article, by M. Rita Costello of the Anderson School of Management Library, UCLA, is titled: "Accounting Standards and the Information Professional". Contact me at x4352 or by E-mail dhanne for copies.

And now the National Trade Data Bank:

The University Library now has the National Trade Data Bank (NTDB) on CD-ROM (first floor), issued monthly by the U.S. Department of Commerce. The NTDB contains over 100,000 files of publications. These include publications we also have in paper such as Business America, Overseas Business Reports and the U.S. Industrial Outlook. Additional important publications include the Country Marketing Plans which are written annually by the Commercial Section of the American Embassy in the Country. Most Plans are from 50 to 80 pages in length. Other similar titles available through NTDB include Industry Sector Analysis, International Market Insights, and Commercial Activities Reports.

And more...:

Directories of and for minority businesses:

The University Library has received the 25th anniversary edition of Try Us; National Minority Business Directory (Ref HD 2346 U5 N34 1994), a directory of 6,000 companies which are at least 51 percent minority-owned and that are capable of at least regional sales. The minorities are Black, Hispanic, Native American, Asian-Pacific, and Asian-Indian. The listings include company name, address, phone and FAX, the company's capabilities, names of previous customers, minority group, length of time in business, number of employees, size of facilities, previous year's sales, and certifications held. The companies are organized into 84 industry categories accessed by a detailed index by product or service. Within the industry categories the companies are listed by state. There is an alphabetical index by company name. The publisher also offers mailing labels for sale by calling (612) 781-6819.

The Minority Business Information Resources Directory (MBIRD) (Ref HD 2346 U5 M56 1994) is a "guide to public and private sector minority business resources". The resources for minority businesses are arranged by "Federal Government", "Legislation", "Women-owned Businesses", "State and City Programs", "Private Sector", and "Seminars/ Workshops". Appendices include lists of agency offices and directories of higher education institutions, minority businesses, and the minority press.

A new reference book of interest to OM:

The Manufacturing Engineer's Reference Book (Ref TS 176 M25 1993) contains sections covering "Manufacturing and Operations Management", "Manufacturing Strategy", "Control of Quality", "Terotechnology (the "economic management of assets") and Maintenance", and "Ergonomics" which could be of interest to OM students and faculty. The discussions are well illustrated with diagrams, charts, and tables. Sections are written by experts in the field.

On the matter of etiquette:

Letitia Baldridge's New Complete Guide to Executive Manners (Ref HF 5389 B34 1993) covers a wide variety of subjects of interest to the Cal Poly business curriculum. This work is divided into three main parts, "The Executive at Ease", "The Person-to-Person Side of Business Life", and "The Protocol of Business Life". The topics taken up therein are too numerous to mention (565 pages) but include etiquette and culture in international business including gifts, manners, fashion, dress and wardrobe male and female, much about letters with examples, gifts, meetings, and entertainment. There is also a section on corporate charity and on non-profit boards. The index is detailed.

A new dictionary for business:

The Oxford Dictionary for the Business World (Ref PE 1625 O94 1993) is just that, a dictionary for use in business rather than a "business dictionary". It is a large (996 page), wide-ranging resource which is also a full English dictionary with a pronunciation guide based upon the International Phonetic Alphabet. Some definitions include examples of the way the word is used. There are also extended definitions for business concepts (income, pilot production for example) and a series of Appendices ("Compiling Charts and Graphs", "Checklist for a Business Speech"). Yes, this has a decidedly British bias, but as a business dictionary alone it has no adequate competition.

Recent data on the Prefectures in Japan:

The JETRO Japan Trade Directory (Ref HF 3823 J36 1993-94) includes overviews of the industry and trade opportunities in 32 of Japan's 47 prefectures and 6 of its municipalities. Data includes maps, statistics, trade information sources, and narrative descriptions with pictures.

A Wholesalers and Distributors directory:

Until the American Wholesalers and Distributors Directory (Ref HF 5421 A615 1994) we had to depend upon the business yellow pages and special directory issues of trade magazines for listings of wholesalers or distributors. The Directory helps in this search by listing wholesalers and distributors by broad industry categories with SIC, geographic, and company indexes. A "Revenue Ranking" index ranks these companies by estimated sales within SIC code.

Some titles of interest about technology transfer:

The NASA Far West Regional Technology Transfer Center at USC defines "technology transfer" as:

"The process in which technological innovations developed in one institution are discovered, acquired, and adapted for use by another institution."

Technology transfer is important to Cal Poly because of our efforts to form partnerships with the private sector and to foster the conversion of defense industries to civilian use. The following titles are in the University Library:

Bower, D. Jane Company and Campus Partnerships: Supporting Technology Transfer (LC 1085.4 G7 B68 1992). Though this is a British publication commercial and educational institution R&D cooperation is discussed both in the UK and the USA, with the two compared, as well as in some other countries. Among the topics discussed are science parks, joint ventures, and the different cultures of the university and the company. References and a detailed index.

Charles, David and Jeremy Howells Technology Transfer in Europe; Public and Private Networks (T 174.3 C473 1992). The Directorate-General of Telecommunications, Commission of the European Communities funded this research project about communication networks of all types (personal, institutional, etc.) and technology transfer between various types of organizations in various parts of Europe.

Dakin, Karl J. and Jennifer Lindsey Technology Transfer: Financing and Commercializing The High Tech Product or Service, From Research to Roll Out (HD 45 D335 1991). This work covers the entire process of bringing a product to market within the context of technology transfer. For example a number of the chapters integrate technology transfer into traditional product development skills: "Planning/Management Skills", "Marketing Skills", Financial Skills", and "Legal Skills". There is also a chapter on "International Transfer". The entire text, illustrated with charts, lists, and diagrams, speaks to identifying and solving practical problems. The appendices include a bibliography, a list of key legislation, and several samples of research and licensing agreements. There is an index.

Gibson, David and Raymond V. Smilor, eds. Technology Transfer in Consortia and Strategic Alliances (T 174.3 T3868). This collection is based upon papers presented at a "Consortia and Technology Transfer" conference held at the University of Texas in 1989. The topics vary as they reflect the range of contributors, including company executives, research managers, and university faculty.

Grissom, Fred E., Jr. and Richard L. Chapman Mining the Nation's Brain Trust: How to Put Federally-Funded Research to Work for You (T 174.3 G77 1992). The purpose of this work is to give a practical "why?", "where?", and "how?", based upon experience, of transferring the technology developed by the Feds for the benefit of the private sector.

Technology Transfer Business Fall, 1992-. Q. (Periodicals, second floor). Subtitled The Magazine for Profitable Partnerships, this quarterly is free to "technology professionals meeting the publisher's qualifications of involvement in technology transfer business strategy and activities". Articles discuss possible industrial applications of certain technologies and government activities in technology transfer. A regular section has "Case Studies" of companies' technology transfer endeavors.

Watkins, William M. Business Aspects of Technology Transfer: Marketing and Acquisition (HD 45 W39 1990). As much about product development in general, this work begins with an overview of technology transfer and continues with broad sections on technology marketing, and technology acquisition. Specific topics include licensing, market research, packaging, pricing, and managing the transfer.

NEXT ISSUE: Directories of publishing opportunities and more!!!

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