As the university’s central communications office, Strategic Communications builds relationships with Cal Poly Pomona’s audiences and improves its brand through a number of efforts, including:
- Branding and Logos
- Media Relations
- Photographic Services
- Digital Communications
BRANDING AND LOGOS
Strategic Communications provides guidelines for developing a coherent, recognizable and unified graphic identity for Cal Poly Pomona.
Graphic Standards and Logo Usage — Strategic Communications provides guidelines for developing a coherent, recognizable and unified graphic identity for Cal Poly Pomona. The graphic standards must be applied to all communications developed by all colleges, schools and/or other university units. Adhering to them will ensure that all print, electronic and environmental communications convey our “brand” to the world, build recognition and ensure a strong identity. Learn more on the Graphics Identity website.
Identity Campaign — Strategic Communications, under the Office of University Relations, provides materials related to the university’s Identity Campaign, which launched fall 2009. The university hopes to strengthen and unify its brand through a long-term and multi-channel campaign. The campaign features dramatic black and white images that highlight the university’s successful polytechnic approach, which provides valuable hands-on learning opportunities for students. Read about the Identity Campaign. (BACK TO TOP)
Strategic Communications staff can provide support in campus issues that require experienced and professional communication. We also provide media training, consultation and assist in communication management. For more information, contact the Department of Strategic Communications at (909) 869-3342.
Electronic Marquee — In partnership with Parking &Transportation Services, Strategic Communications manages the electronic marquee signs at the corner of Temple Avenue and Valley Boulevard as well as on Kellogg Drive near the 10 freeway off-ramp. The university’s electronic marquees are used to communicate major university-related activities or news. Their use is available to university-recognized organizations and activities sponsored by departments. The marquees may also be used to publicize community, state, or national events that pertain to the university. For more information, email firstname.lastname@example.org or view the online Marquee Request Form.
Emergency Communication — In the event of an emergency, Strategic Communications will assist Cal Poly Pomona in providing crucial information as quickly as the situation allows. Information will be distributed through a variety of sources including: the Safety Alert System (a voice, e-mail, text message blast), university email, the Cal Poly Pomona home page, PolyCentric online news, the Emergency Hotline at (866) 869-POLY (7659), electronic marquees and more. Learn more on the Campus Safety.
Mass Email Communication — Outside of emergency communication and publications, Strategic Communications managers are moderators of the university mass email system. Employees who wish to email large categories of people, such as all students, all faculty, all staff and all auxiliary staff should contact their division moderator approval manager for more information. Mass email communication is limited to safety issues and issues that have been designated university priorities.
Strategic Communication — As the university’s central communication office, Strategic Communications develops the university’s communication strategy. Learn more by reading our key communication goals. (BACK TO TOP)
Media relations functions include building relationships with media representatives, developing and targeting distribution of news releases, responding to inquiries from reporters, and identifying expert sources among faculty and staff. We also provide the university community informal media training.
Experts Online — Experts Online is an easy-to-use online directory that lists the specialties of hundreds of Cal Poly Pomona scholars, professionals and administrators. The Department of Strategic Communications created Experts Online as a resource for journalists seeking specialists to comment on issues, individuals and organizations looking for speakers, and academics to identify opportunities for research collaboration. (BACK TO TOP)
Strategic Communications manages the university’s brand and visual identity, including the Cal Poly Pomona logo, logotype and photographic services. University photographs are available for use by recognized campus entities. Contact Tom Zasadzinski at (909) 869-3404 for more information. (BACK TO TOP)
Strategic Communications publishes a number of publications in print and online. Learn more about each publications, its target audiences and view current issues by visiting the Publications Webpage.
Annual Report and Honor Roll of Giving — The Annual Report celebrates the academic year’s achievements and recognizes the university’s supporters. The publication highlights altruistic people and organizations that have made an impact on the university, ranging from volunteering their time and setting up scholarship endowments to assisting in capital projects and supporting research. Annual Report is released in November to recognize the university’s accomplishments from July 1 of the previous year to June 30 of the current year. View the Annual Report online.
Graphic Standards Manual — Guidelines for developing a coherent, recognizable and unified graphic identity for Cal Poly Pomona are readily accessible in this online manual. The graphic standards must be applied to all communications developed by all colleges, schools and/or other university units. Adhering to them will ensure that all print, electronic and environmental communications convey our “brand” to the world, build recognition and ensure a strong identity. View the Graphic Standards Manual.
Panorama Magazine — A friendly tabloid magazine, Panorama is meant to inform, invite and involve the university’s alumni and extended community. Issues in Fall and Spring. View the Panorama archives online.
PolyAlumni — A monthly e-newsletter produced by the offices of Alumni Affairs and Strategic Communications, PolyAlumni is emailed monthly to more than 20,000 alumni, keeping them in touch with their alma mater through the latest campus news, upcoming events, class notes and Alumni Spotlight. For submission or subscription information, email email@example.com and include PolyAlumni on the subject line. View the latest issue of PolyAlumni.
PolyTrends Magazine — A glossy 32-page magazine intended to cultivate and maintain donor support, highlight university achievements, and inform readers about issues important to the university and higher education. Issues in Winter and Summer. View the PolyTrends archives online.
PolyUpdates Email — Poly Updates is an informational email newsletter for faculty and staff to stay informed about news and events on campus. Poly Updates is delivered every Monday during the academic year and biweekly during the summer. Submissions are voluntary and subject to editing and approval by the Department of Strategic Communications. For more information, email firstname.lastname@example.org. (BACK TO TOP)
Web Core Team — Strategic Communications serves on the Web Core team to ensure consistency in messaging and branding on university websites. The university home page is primarily focused on prospective students and visitors. In addition, it is an important outlet for emergency communications.Partnership with MediaVision — Together with MediaVision, Strategic Communications helps create videos for a variety of purposes, including news, fundraising, branding and presidential messages.
Social Media — With the goal of creating a sense of community, engaging readers, and encouraging dialogue, Strategic Communications manages the university’s official social media accounts on Facebook, Instagram, LinkedIn, Google+ and Twitter. We partner with MediaVision in managing the university YouTube channel. Alumni Affairs hosts the Alumni Association’s LinkedIn group. Upon request, we can provide social media consultation. (BACK TO TOP)