University Brand: A Bold New Look

Imagery Guidelines

Imagery is essential to communicating the spirit, personality and character of the CPP brand. It is important to build a library of imagery that supports and conveys the CPP core personality. Photography and Illustration should support the brand positioning and capture the personality of CPP.

Photography
 
Student Life Photo Criteria
  • Colorful
  • Vibrant
  • Engaging crops
  • Close-ups
  • Friendly and spirited
  • Approachable
  • Show diversity (age, gender, race)
  • Outside the classroom
Examples:
6.1-student-life-photography.jpg

Head Shot Photo Criteria

• Colorful
• Vibrant
• Engaging crops
• Eyes on the camera
• Friendly
• Approachable
• Show diversity (age, gender, race)

Examples:

6.1-head-shot-photography.jpg

Learning Environments Photo Criteria

Friendly and approachable
• Soft light
• Engaging
• Focused foreground, softened background
• Collaborative (more than one student)
• Dynamic (not static)
• Personable

Examples:

6.1-student-life-learning-environments.jpg

Campus and Environmental Photo Criteria

• Dynamic perspective
• Engaging crops
• Seasonal
• Vibrant colors
• Buildings/campus (with & without people)

Examples:

6.1-student-life-campus-environmental.jpg