Logo Guidelines

The Cal Poly Pomona logo represents academic excellence and leadership. It expresses the bold progressive spiritthat is unique to Cal Poly Pomona, in a manner that is timeless and memorable. It was created for and is proprietary to Cal Poly Pomona and, therefore, is a valuable asset to be respected, to be protected and to remain unaltered.
Primary Logo
 

Primary Logo

Our identity consists of both symbol and type which must always appear together in the exact colors and proportions illustrated.

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2.3-measurement-logo-a-horizontal-2.jpgThe Primary Logo is the most commonly used version in Cal Poly Pomona communication materials. It is a unique mark consisting of customized type and a mark. The type should never appear in any other way; such as in different typefaces or disproportionately distorted. 

The logo is the cornerstone of the visual identity system. It must appear at least once on every piece of communication and should comply to the standards in this guideline.

*Minimum size: 1.5 inches wide is the limit of legibility

Primary Logo Horizontal Stacked and Primary Logo Vertical Stacked

Alternative designs are supplied and can be used when space necessitates their usage.

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 *Primary logo horizontal stacked minimum size: 1.25 inches wide is the limit of legibility
*Primary logo vertical stacked minimum size: 0.5 inches wide is the limit of legibility

Clear Space
 
To ensure the integrity of the logo, we surround it with clear space. This clear space should never be encroached on by typography, imagery or any elements. The following shows the minimum amount
of clear space that should surround the logo. This distance is determined by the logo letter height (x). It is recommended that a distance of 2x is left clear around the typography, imagery or any elements.
logo-clear-space.jpg
 
To ensure the integrity of the logo, we surround it with clear space. This clear space should never be encroached on by typography, imagery or any elements. The following shows the minimum amount of clear space that should surround the logo. This distance is determined by the logo letter height (x). It is recommended that a distance of 2x is left clear around the typography, imagery or any elements.
 
Minimum Size
The CPP logo should not be used in applications smaller than .45 inches or 20 pixels tall. The only allowable exception to this is when there is not space to meet this standard.
Wordmark
 
Wordmark Variations
Full one-line
This configuration is the preferred way of displaying our name.
 
Full two-line
This configuration should only be used when horizontal space is limited and the one-line variation is not legible. This should be used in limited situations.
 
Your Logo, in Wordmark form, should only be used in media that reads quickly and needs to represent the full name. Using the logo and type together is recommended
 
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Variations
 
Logo Variations
To add depth, variety, innovation, and fun to the Cal Poly Pomona identity, there are multiple variations of the logo to be used that build the Visual Language storytelling.
 
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