University Brand: A Bold New Look

The Logo Tells Our Story

We started by gathering data. Hundreds of students, prospective students, parents, alumni and friends of the university, along with many who might have heard of Cal Poly Pomona but knew little about it, shared their perceptions. Then we collaborated. Eight committees, with members drawn from all parts of the university community, assessed the findings and added their insights. They explored the university’s rich history, its mission, its vital role in the region, and its commitment to helping first-generation students achieve career success.

The result is a new logo that points the university toward the future. The octagon shape reflects the eight academic colleges and the eight elements of an inclusive polytechnic education, which are described in the university’s new Academic Master Plan. The multiple facets of the octagon symbolize the interdependent nature of a Cal Poly Pomona education inside and outside the classroom.

 And as you can see, we also adopted a new bold color— blue — to further distinguish ourselves. The traditional green and gold remain and are found in the octagon’s arrow, which conveys that we are a campus on the move, constantly seeking to improve and progress. The wordmark, CalPoly Pomona, is intrinsic to the logo and underscores the university’s deep connection with its namesake city.

 You will find the new logo across the campus, on banners and in the bookstore, and proudly worn by members of the university community.


The new logo embraces the eight elements of an inclusive polytechnic education, which is at the core of Cal Poly Pomona’s Academic Master Plan:

  • The application of knowledge
  • Creativity, discovery and innovation
  • Critical thinking and problem-solving
  • Diverse and multidisciplinary perspectives
  • Integration of technology
  • Collaborative learning
  • Community and global engagement
  • Professional and career readiness