Center for Customer Insights and Digital Marketing

Employment Opportunities at the Center for Customer Insights and Digital Marketing

Overview

The Center for Customer Insights and Digital Marketing nurtures students’ professional growth through on-campus employment opportunities. The experience is intended to give students real-world experience in customer analytics, preparing them for positions in data science/analytics/market research or for graduate programs that require students’ demonstrated ability to do research. There are three groups of jobs for the student workers in the lab: (1) Digital Marketing Implementation, (2) Marketing Science and Analytics, and (3) Research. These positions are open to all majors across the campus throughout the year.

Research Assistantship (RA) is normally provided to graduate students in most academic institutions. The Center for Customer Insights and Digital Marketing brings this opportunity to highly motivated undergraduate students. The lab maintains around 10 positions throughout the year. Becoming an RA is competitive and highly selective. RAs will work with the director of Center for Customer Insights and Digital Marketing for at least one semester and will be given the opportunity to apply for higher-level positions. All positions are renewable upon successful completion of each semester. Most RAs present or publish the research, in which they are involved, as coauthors of faculty members, which are incredibly valuable preparations for graduate programs and for off-campus data analytics/customer insights jobs. See our job placement record.

  • Research Assistant (RA) experience will put you in a completely different league of graduates with a bachelor's degree whether you want to get a job or apply to graduate schools. 

    • Once selected, RA’s will be allowed to enroll in IBM 4000 (Upper Division Special Topics: Research Proposal Development), IBM 4000 (Upper Division Special Topics: Data Analysis and Report Writing), IBM 4000 (Upper Division Special Topics: Data Mining for Marketing), IBM 4992 (Upper Division Special Topics: Social Media Text Mining), or IBM 4992 (Upper Division Special Topics: Behavioral Economics with Machine Learning Approach) or IBM 4992H (Honors Project) and use the experience to fulfill the course requirements.
    • Research Assistants will learn a number of research skills utilizing software such as Qualtrics, SPSS, SmartPLS, R, Stata, and Excel functions.
    • Research Assistants will be involved in a faculty research, present research findings to academic and professional conferences. In particular, RA's will get opportunities to present research findings together with the faculty as a coauthor in professional conferences. 
    • Research Assistants may be further invited to be coauthors of the faculty member they work with for peer-reviewed journal papers, which will be one of the ultimate honors and a life-long achievement as the article bearing their names will be read around the world and other researchers will cite the article. See past RAs achievements.
    • Exceptional undergraduate students are qualified to apply directly to Ph.D. programs. A track record of research will serve as a testimony for the students' ability to perform well in the program. Thus, research experience is a must for those who apply to prestigious masters and doctoral programs. 
    • All RA’s are considered a lifetime member of the lab and will be given the support they need for their future endeavors. 
    • In addition, exceptional Research Assistants will be promoted to higher-level positions (see Job levels and descriptions) with additional responsibilities and opportunities.

General Qualifications: 

o Required:

  • Good communication skills and ability to work in a team environment. 
  • Excellent writing skills
  • Ability to pay strong attention to details.
  • Interest in psychology and consumer behavior
  • Must have taken STA 1200 or equivalent.
  • Minimum GPA of 3.0
  • Should have at least one year before graduation (Should not graduate by Winter 2021)

o Preferred:

  • Junior or early Senior standing for team member positions and a graduate student for team lead position
  • Prior experience in sales, product development, innovation, communication and promotion, retail, B2B, (social media) marketing, software development, business analytics, user experience in survey panel or engineering will be considered favorably.
  • Prior experience in software such as PPT, Word, Excel, Google Drive (e.g., Google Doc/Google Sheet), WordPress, and Photoshop. Also, prior experience in programming language (R/Python) and statistical packages (Stata, SPSS, SAS, etc.)
  • Students with a GPA of 3.5+ are preferred.

While having experience in this position would benefit any students, those who are planning to apply to graduate schools and those who want to work as a market researcher/analyst and data analysts in any private companies, government, or not-for-profit organizations will benefit the most.

 

 

Under normal circumstances, the lab will open 9:00 am to 5:00 pm on Fridays. For summer terms, the hours may be different.

The application will be accepted before the start of fall, spring, and summer terms. you may send (1) a cover letter detailing your interest and importance of this position for your career, along with (2) a most recent resume, and (3) transcript (unofficial transcript is fine) to Dr. Jae Min Jung at jmjung@cpp.eduReview of your application will start immediately. Inquiries are welcome at any time. 

Job Groups and Descriptions

Customer Insights & Implementations Group Lead

  • Compensation package:
    • Jobs for the center: Lead Digital Marketing Implementations Group (Maximum 20 hours/week) and contribute to consulting projects
    • Role for Research: help one team’s research project (approx. 4 hours/week) as a Research Associate or Research Lead.
  • Required Qualification: solid experience and interest in conducting, presenting, and publishing research; interpersonal skills; familiarity with one of statistical/analytics tools; interest in learning various digital marketing/analytics tools; 
  • Preferred Qualification: Working knowledge of statistics, previous experience in academic research, familiarity with Tableau, SPSS, R/Python, Google Analytics, HTML/CSS.

Customer Experience Analyst

  • Compensation Package: 
    • Jobs for the center: Function as a capacity of Business Research Panel Administrator by communicating with instructors, student research participants, and researchers via emails most of the time (5 hours/week); contribute to consulting projects.
    • Role for Research: work on a team research project as a Research Assistant or Associate (approx. 5 hours/week)
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; customer service mindset; interest in learning behavioral research and various tools to assist behavioral research; interest in learning digital marketing/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Experience in PR, superb communication skills, CITI certificate, Qualtrics, SPSS, etc.

Web Design & Media Analytics Specialist

  • Compensation Package
    • Jobs for the center: Create/update content for Center’s Website; put a system in place to measure effectiveness of various web contents in reaching audience (5 hours/week)
    • Role for Research: work on a team research project as a Research Assistant or Associate (approx. 5 hours/week)
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; interest in learning various digital marketing/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Previous experience in web design, HTML, CSS, Wordpress, SEO, Google Ads, Google Analytics, PPC, etc.

Social Media Marketing & Analytics Specialist

  • Compensation Package
    • Jobs for the center: Engage with internal and external constituents using various social media platforms, create Newsletter and disseminate worthy news periodically in various social media (5 hours/week)
    • Role for Research: work on a team research project as a Research Assistant or Associate (approx. 5 hours/week)
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; interest in learning various digital marketing/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Google Analytics, HTML, CSS, R/Python

Corporate and External Relations Specialist

  • Compensation Package
    • Jobs for the center: Plan and execute outreach to companies, alumni, and friends of the center and build positive relationships (5 hours/week)
    • Role for Research: work on a team research project as a Research Assistant or Associate (approx. 5 hours/week)
  • Required Qualification: Excellent writing and organization skills; interpersonal skills; business development mindset; interest in learning digital tools for networking and business development; interest in conducting, presenting, and publishing research 
  • Preferred Qualification: experience in LinkedIn marketing, Google Ads, Google Analytics, HTML, CSS, R/Python, etc.

Marketing Science & Data Analytics Lead

  • Compensation Package
    • Jobs for the center: Leading Marketing Science and Analytics Group (Maximum 10 hours/week)
    • Role for Research: help two teams’ research projects (approx. 8 hours/week) as a Research Associate or Research Lead.
  • Required Qualification: solid experience in conducting, presenting, and publishing research; interpersonal skills; familiarity with one of statistical/analytics tools; interest in learning various programming and analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Working knowledge of econometrics/statistics, STATA, R/Python, SQL, Matlab/Octave, SPSS, etc. 

Consumer Insights Analyst

  • Compensation Package
    • Jobs for the center: Prepare and conduct center’s periodic surveys; Analyze center’s survey data and report results; generate quarterly and annual usage report for center’s sona-systems and qualtrics (5 hours/week)
    • Role for Research: work on a team research project as a Research Assistant or Associate (approx. 5 hours/week)
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; basic understanding in statistics; interest in consumer psychology or behavioral economics; interest in learning various research/analytics tools; interest in conducting, presenting, and publishing research 
  • Preferred Qualification: working knowledge in Qualtrics, Tableau, SPSS, R, Excel Functions

Junior Marketing Scientist

  • Compensation Package
    • Jobs for the center: Develop and maintain an archive of published marketing science papers in customer behaviors and champion quantitative methods; prepare to run workshops and deliver tutorials (5 hours/week).
    • Role for Research: work on a team research project as a Research Assistant or Associate (approx. 5 hours/week)
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; basic understanding in statistics; interest in behavioral/experimental economics and econometrics; interest in learning various marketing science/data analytics tools; interest in conducting, presenting, and publishing research  
  • Preferred Qualification: Working knowledge of econometrics, STATA, R/Python, Matlab/Octave

Web Analytics & Text Mining Specialist

  • Compensation Package
    • Jobs for the center: Collect qualitative data about center’s initiatives and analyze constituents’ sentiments; prepare to run workshops and deliver tutorials (5 hours/week); 
    • Role for Research: work on a team research project as a Research Assistant or Associate (approx. 5 hours/week)
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; basic understanding in programming; interest in learning new programming/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Google Analytics, R/Python, CSS/HTML

Customer Relationship Management Specialist

  • Compensation Package
    • Jobs for the center: Develop and maintain and analyze database of external constituents and contribute to the development and execution of programs that will strengthen the relationship with the external constituents by working closely with Corporate External Relations Specialist; prepare to run workshops and deliver tutorials (5 hours/week)
    • Role for Research: work on a team research project as a Research Assistant or Associate (approx. 5 hours/week)
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; basic understanding in data warehousing; interest in learning new programming/analytics tools; interest in conducting, presenting, and publishing research 
  • Preferred Qualification: SQL, R/Python, Excel Functions, etc.

Research Assistant

  • Compensation Package:
    • Jobs for the center: Trained for customer insights and analytics (No specific responsibilities to be assigned) and thus will not be compensated.
    • Role for Research: work on a team research project as a Research Assistant (approx. 5 hours/week)
  • Required Qualification: Excellent writing, organization, and attention-to-detail skills; basic understanding in statistics; interest in consumer psychology or behavioral economics; interest in learning various research/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Working knowledge of statistics and research methods or previous experience.

Research Associate

  • Compensation Package:
    • Role for Research: Work on a team research project as a Research Associate (approx. 5 hours/week)
  • Required Qualification: Prior experience in research for at least one semester as Research Assistant, Excellent writing, organization, and attention-to-detail skills; basic understanding in statistics; interest in consumer psychology or behavioral economics; interest in learning various research/analytics tools; interest in conducting, presenting, and publishing research
  • Preferred Qualification: Working knowledge of statistics and research methods or previous experience.

Student workers assuming one of the 10 positions under the digital marketing implementation or marketing science groups will also assume one of the three research positions -- Research Assistant, Research Associate, or Research Lead positions under Research Group. In other words, all the students in the center will have two positions under normal circumstances as conducting grant research is a mandatory activity for the student workers. However, students may assume only research positions with the consent of the director if they lack the skills or cannot assume those jobs.