Center for Customer Insights and Digital Marketing

Student Presentations

Refereed Professional Conference Presentations

  1. Jung, Jae Min, Randy B. Stein, Cailin M. Kuchenbecker*, Mahta Mirzaeiramin*, Quynh T. Le*, and Sophia S. Jung*, “Determinants of Adoption of Female Fitness Products: An Evidence from Urban Millennial Women,” Presented at the Global Marketing Conference, Tokyo, Japan, July 26 – July 29, 2018. [*Undergraduate students]
  2. Jung, Jay*, Jae Min Jung, and Sonya Zhang, “Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception,” Presented at the 15th International Conference on Information Technology - New Generations, Las Vegas, NV, April 16 – 18, 2018. [*Undergraduate students]
  3. Jung, Jay*, Jae Min Jung, and Xuesong (Sonya) Zhang, “Would Customers Perceive Websites’ Usability the Same Way? The Role of Individual Differences in Cultural Values and Cognitive Styles” Presented at the 17th Cross-Cultural Research Conference, Maui, Hawaii, December 10 – 13, 2017. [*Undergraduate student]
  4. Jung, Jae Min, Matthew R. Vela*, Jennifer Y. Yi*, Jay Jung*, and Colin J. Adamik*, “Accountable Healthcare, Consumerism, and Patient Satisfaction,” Presented at the 41st Annual Marketing Educators’ Association, San Diego, CA, April 6 – 8, 2017. [*Undergraduate students]
  5. Jung, Jae Min, Sheryl Pu*, and Cindy Lopez*, “Survey of Market Research Professionals’ Educational Needs and Implications for Program Development,” Presented at the 41st Annual Marketing Educators’ Association, San Diego, CA, April 6 – 8, 2017. [*Undergraduate students]
  6. Jung, Jae Y.*, Jae Min Jung, and Sonya Zhang, “The Impact of Cultural Value and Cognition Style on Web Usability,” Presented at American Society for Engineering Education Pacific Southwest Conference, Cal Poly Pomona, April 21 – 23, 2016. [*Undergraduate students]
  7. Lindke, Christian*, Jae Min Jung, and Cheryl R. Wyrick, “Streaming Advertisements in Online Programming: Will Millennials Zip, Zap, or Watch?” Presented at the American Marketing Association’s 2016 Winter Educators’ Conference, Las Vegas, NV, February 26-28, 2016. [*MBA students]
  8. Jung, Jae Min and Christian Lindke*, “Impact of Personal Involvement, Ad Avoidance, and Goal Systems on Viewer’s Willingness to Watch Advertisements during Online Streaming Shows,” Presented at Marketing EDGE Research Summit, San Diego, CA, Oct. 24-26, 2014. [*MBA student].
  9. Jung, Jae Min, Hang Chu Hui*, Kyeong Sam Min, and Drew Martin, “Impact of Metamotivational User Mode on Advertising Interactivity’s Effectiveness,” Presented at the Direct Marketing Educational Foundation’s Research Summit, October 13-14, 2012, Las Vegas, NV. [*MBA student]
  10. Jung, Jae Min, Hang Chu Hui*, Kyeong Sam Min, and Drew Martin, “Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” Presented at the 2012 Global Marketing Conference, Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, Seoul, Korea, July 19-22, 2012. [*MBA student], (Honorable Mention Award for the Best Conference Paper)
  11. Ghosn, Maha* and Jae Min Jung, “Impact of Self-Construal on Consideration Set Size: The Moderating Role of Involvement,” Presented at the 2011 AMA Summer Marketing Educators’ Conference, American Marketing Association, San Francisco, CA, August 5-7, 2011. [*MBA student]

Refereed Student Conference Presentations


  1. Patrick Ogaz and Andrea Escobar Vara, “How Does Culture Shape Consumers’ Sharing Behaviors on Social Media?” Presented virtually at the Cal Poly Pomona 6th Annual Creative Activities and Research Symposium, California State Polytechnic University, Pomona, August 6, 2020.
  2. Jillian Muñoz, Grant Chic, Sarah Borsaly, and Daniel Chow, “Culture’s Impact on How Consumers Use the Seven Functions of Social Media,” Presented virtually at the Cal Poly Pomona 6th Annual Creative Activities and Research Symposium, California State Polytechnic University, Pomona, August 6, 2020.
  3. Cailin Kuchenbecker, “Transitioning from Intention to Action: Nudging Consumers to Pre-Plan their After Death Arrangements,” Presented virtually at the Cal Poly Pomona 6th Annual Creative Activities and Research Symposium, California State Polytechnic University, Pomona, August 6, 2020.
  4. Guillermo Marquez and Cailin Kuchenbecker, “Should Business Faculty Encourage Their Undergraduate Students To Participate In Research?” Presented virtually at the 34th Annual California State University Student Research Competition, California State University, East Bay, April 24, 2020.
  5. Guillermo Marquez, Cailin Kuchenbecker, and Mitchell Pickering, “Should Business Faculty Encourage Their Undergraduate Students To Participate In Research?” Presented at the Cal Poly Pomona Student Research, Scholarship & Creative Activities Conference, California State Polytechnic University, Pomona, March 7, 2020.
  6. Cailin Kuchenbecker, “Use Of Spokespersons In Advertising Gendered And Neutral Products,” Presented at the Cal Poly Pomona Student Research, Scholarship & Creative Activities Conference, California State Polytechnic University, Pomona, March 7, 2020.
  7. Jillian Muñoz, Jarrod Griffin, Stephanie Muñoz, and Cailin Kuchenbecker, “When Will Consumers Exhibit State-Of-Origin Effects?” Presented at the Cal Poly Pomona Student Research, Scholarship & Creative Activities Conference, California State Polytechnic University, Pomona, March 7, 2020.
  8. Stephanie Munoz, Gary Stahlhoefer, Jillian Munoz, and Jarrod Griffin, “Why Do Consumers Prefer Locally Produced Products?” Presented at the Southern California Conferences for Undergraduate Research, California State University San Marcos, November 23, 2019.
  9. Guillermo Marquez, Cailin Kuchenbecker, Mitchell Pickering, and Prathista Annapareddi, “Perceived Value of Passive Research Participation and its Effects on Learning Marketing Concepts,” Presented at the Southern California Conferences for Undergraduate Research, California State University San Marcos, November 23, 2019.
  10. Stephanie Munoz, Gary Stahlhoefer, and James H. Jung, "A Review and Synthesis for Consumer Preference for Locally Produced Products," Presented at the 5th Annual Creative Activities & Research Symposium, Cal Poly Pomona, August 8, 2019.
  11. Guillermo Marquez and Alison Arcos, "Value of Undergraduate Students' Participation in Business Research and Antecedents of Perceived Value," Presented at the 5th Annual Creative Activites & Research Symposium, Cal Poly Pomona, August 8, 2019.
  12. Jane Kim, Presented “Understanding Type 2 Diabetes Patients’ Greatest Challenges and Influences to Increase Patient Satisfaction with Medication Treatments, Healthcare Providers, and Healthcare Systems,” Presented at the Western Regional Honors Council Conference, Montana State University, Bozeman, Montana, March 29 – 30, 2019.
  13. Jane Y. Kim and Maverick Siragusa, “Why Healthcare Providers Should Consider Reforming Their Practices: From the Patient’s Perspective,” Presented at the 7th Annual CPP Student RSCA Conference, March 1, 2019.
  14. Jane Y. Kim, Junlin Liang, Erin A. Walton, and Maverick Siragusa, “How Can We Enhance Type 2 Diabetes Patients’ Satisfaction? Serious Challenges and Patients’ Attitudes toward Medication and Health Care Providers,” Presented at the 2018 Southern California Conferences for Undergraduate Research, Pasadena City College, Nov. 17, 2018. https://www.sccur.org/sccur/FALL_2018_CONFERENCE/SOC_SCI_TALKS/51/
  15. Jane Y. Kim, Junlin Liang, Erin A. Walton, and Nancy Y. Jung, “How the Use Of ACO Principles and Healthcare Consumerism Influences Patient-Centric Care And Medication Decisions,” Presented at the 4th Annual Creative Activities & Research Symposium, Cal Poly Pomona, August 16, 2018.
  16. Cailin M. Kuchenbecker, Presented “Determining Moderators in the Effectiveness of Gender Role Reversal in Advertisements: A Study of Millennial Aged College Men and Women,” Presented at the Western Regional Honors Council Conference, held at California State University, Northridge, April 21, 2018.
  17. Mahta Mirzaeiramin, Cailin M. Kuchenbecker, and Quynh T. Le, “How Is Millennial Women's Interest in Female Fitness Products shaped?,” at the 2018 Student Research, Scholarship, and Creative Activities (RSCA) Conference, Cal Poly Pomona, March 2, 2018.
  18. Cailin M. Kuchenbecker, Presented “How Companies Can Expand Their Traditional Gender Markets: A Look at Reversed Gender Advertisements,” Presented at the Student Research, Scholarship, & Creative Activities (RSCA) Conference, Cal Poly Pomona, March 2, 2018.
  19. Mahta Mirzaeiramin, Cailin M. Kuchenbecker, Quynh T. Le and Sophia S. Jung, “Feminism, Women’s Fitness Engagement, and Purchase Intentions of Fitness Device: An Evidence from Millennial Women with a Kegel Exercise Device,” Presented at the 2017 Southern California Conference for Undergraduate Research (SCCUR) conference, Nov. 18, 2017. Abstract, available here.
  20. Mahta Mirzaeiramin, Cailin M. Kuchenbecker, Quynh T. Le, and Ilia Eremin, “Feminism, Women’s Attitudes toward Fitness and Fitness Engagement, and Purchase Intentions of Fitness Device,” Presented at the 3rd Annual Creative Activities and Research Symposium (CARS), Cal Poly Pomona, August 16, 2017.
  21. Jae Y. Jung, selected to present research, “The Impact of Cultural Value and Cognition Style on Web Usability,” Presented at Student RSCA conference, Cal Poly Pomona, March 2016.
  22. Tolle, Kelly E., “Mobile Apps and Brand Loyalty among Millennials,” Presented at the Socal Chapter of Marketing Research Association Student Research Competition, March 2016.
  23. Sarah Angelia and Kelly E. Tolle, selected to present their research, entitled “Using Mobile Apps to Foster Brand Loyalty among Millennials,” Presented at Student RSCA conference, Cal Poly Pomona, March 2016.
  24. Armand Yerjanian, Ashley Lam, Janna Esguerra, Ana Huerta, and Rebeca Barreiro, “Customer-Centric Approach in Health Care Management: From Type 2 Diabetes Patient Perspective,” Presented at  SCCUR, at Harvey Mudd College, Nov. 2015.
  25. Sarah Angelia and Kelly E. Tolle, “Using Mobile Apps to Foster Brand Loyalty among Millennials,” Presented at SCCUR at Harvey Mudd College, Nov. 2015.
  26. Jae Y. Jung, “The Impact of Cultural Behavior and Cognition Style on Web Usability,” Presented at SCCUR at Harvey Mudd College, Nov. 2015.
  27. Raphael Ghieuw Sien, Presented “The Effects of Self-Construal on Consumers' Preference for Interactions with Sales Associate,” Presented at the 3rd Cal Poly Pomona Student Research Competition, Cal Poly Pomona, March 2015.
  28. Hang Chu (“Michel”) Hui (2012), Presented at Cal Poly Pomona Student Research Competition, March 2012.
  29. Yuliya Idemenko, Present at Cal Poly Pomona Student Research Competition, March
  30. Maha Ghosn, Presented at Cal Poly Pomona Student Research Competition, March 2010.

Non-refereed Conference Presentations

  1. Jung, Jae Min, Randy Stein, Cailin M. Kuchenbecker*, Mahta Mirzaeiramin*, and Quynh T. Le*, “How to Overcome Barriers to Adoption of Female Fitness Products?” Presented at 2018 CBA BBRL’s (Behavioral Business Research Lab) Annual Research Seminar, Cal Poly Pomona, May 14, 2018. [*Undergraduate students]
  2. Jung, Jae Y.*, Jae Min Jung, and Sonya Zhang, “The Impact of Cultural Value and Cognition Style on Web Usability,” Presented at American Society for Engineering Education Pacific Southwest Conference, April 21 – 23, 2016, Cal Poly Pomona. [*Undergraduate student]
  3. Barreiro*, Rebeca, Janna Esguerra*, Ana Huerta*, Jae Min Jung, Ashley Lam*, Armand Yerjanian*, “Proposal for Customer-Centric Approach in Health Care Management: From Type 2 Diabetes Patients’ Perspective,” Presented at the 13th Research Talks, International Business and Marketing Department, Cal Poly Pomona, May 29, 2015. [*Undergraduate student]