Center for Customer Insights and Digital Marketing

Student Success at the Center

Image of an award certificate for Hang Chu Hui

Honors/Awards

  1. Jillian N. Munoz and Jarrod Griffin, won 2nd place in the Library Research Award competition for research titled “The Moderating Role of State Ethnocentrism on Consumer Preference for Locally-Made Products,” Cal Poly Pomona, May 7, 2020.
  2. Griffin, Jarrod, Guillermo Marquez, Jillian N. Munoz, and Mitchell A. Pickering, won 2nd place at 2020 GfK NextGen Data Science Hackathon, held March 20 – March 30, 2020, for the team’s proposed smart car tech product named, Guardian by Google.
  3. Guillermo Marquez and Cailin Kuchenbecker, selected to receive “Research Recognition” award at the 2020 RSCA Scholar Recognition, Office of Undergraduate Research, April, 2020.
  4. Guillermo Marquez, Cailin Kuchenbecker, and Mitchell Pickering, were selected to represent Cal Poly Pomona at 34th Annual, CSU Student Research Competition, held at CSU EastBay, April 2020
  5. William R. Atienza (RA during summer 2016; class of 2018), accepted into the Ph.D. in sociology at the University of Washington, Fall 2018.
  6. Cailin Kuchenbecker ($1,800), Mahta Mirzaeiramin ($1,200), and Quynh Le ($2,175), awarded OUR (Office of Undergraduate Research) Student Research Travel Fund, Kellogg Honors College, and CBA funding for presenting “Determinants of Adoption of Female Fitness Products: An Evidence from Urban Millennial Women,” at the Global Marketing Conference , Tokyo, Japan, July 26 – July 29, 2018.
  7. Jay Jung, selected to receive “Research Recognition” award at the 2018 RSCA Scholar Recognition, Office of Undergraduate Research, May 16, 2018.
  8. Jay Jung, awarded OUR (Office of Undergraduate Research) Student Research Travel Fund for his research presentation, entitled “Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception,” at the 15th International Conference on Information Technology - New Generations, Las Vegas, NV, Dec. 2017.
  9. Sheryl Pu ($250) and Cindy Lopez ($250), who were awarded Office of Undergraduate Research Student Travel Grant to co-present “Survey of Market Research Professionals’ Educational Needs and Implications for Program Development,” at the 41st Annual Conference of Marketing Educators’ Association, held in San Diego, CA, April 6 – April 8, 2017.
  10. Matthew R. Vela ($175), Jay Jung ($175), and Colin J. Adamik ($175), who were awarded Office of Undergraduate Research Student Travel Grant to co-present “Accountable Healthcare, Consumerism, and Patient Satisfaction,” at the 41st Annual Conference of Marketing Educators’ Association, held in San Diego, CA, April 6 – April 8, 2017.
  11. Jae Y. Jung for President's Student Research Travel Fund ($100), Cal Poly Pomona, April 27, 2016.
  12. Sarah Angelia and Kelly E. Tolle, selected to represent Cal Poly Pomona at 30th Annual, CSU Student Research Competition, held at CSU Bakersfield, April 2016.
  13. Kelly E. Tolle, won the Student Research Competition for their research presentation, entitled “Mobile Apps and Brand Loyalty among Millennials,” at Marketing Research Association’s Annual Educational Event, held at Cal Poly Pomona, March 2016.
  14. Janna Esguerra, Ana Huerta, Ashley Lam, Armand Yerjanian, and Rebeca Barreiro, “Customer-Centric Health Care Management in the Face of Consumerism,” Awarded the 2nd place at the Case Study Competition hosted by Pharmaceutical Marketing Research Group’s Conference, Philadelphia, PA, representing Cal Poly Pomona, July 2015.
  15. Christian Lindke, selected into 2012/2013 California State University Chancellor’s Doctoral Incentive Program (CDIP).
  16. Jung, Jae Min, Hang Chu Hui*, Kyeong Sam Min, and Drew Martin, “Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” Presented at the 2012 Global Marketing Conference, Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, Seoul, Korea, July 19-22, 2012. [*MBA student], (Honorable Mention Award for the Best Conference Paper)
  17. Hang Chu (“Michel”) Hui, selected to be a Cal Poly Pomona student delegate to 26th Annual, CSU Student Research Competition held at California State University, Long Beach, May 5 – May 6, 2012. *(2nd place in Business, Economics, and Public Administration category)
  18. Maha Ghosn, selected into 2011/2012 California State University Chancellor’s Doctoral Incentive Program (CDIP).
  19. Yuliya Idemenko, Selected to be a Cal Poly Pomona student delegate to 25th Annual, CSU Student Research Competition held at California State University, Fresno, May 6 – May 7, 2011.
  20. Maha Ghosn, Selected to be a Cal Poly Pomona student delegate to 24th Annual, CSU Student Research Competition held at San Jose State University, April 30 – May 1, 2010.

Refereed Journal Publications With Students

  1. Jung, Jae Min, Hang Chu Hui*, Kyeong Sam Min, and Drew Martin (2014), “Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” Journal of Business Research, 67 (6), 1303-9. (h5-index = 94, #1 among marketing journals; 5-year impact factor = 4.11). DOI: http://dx.doi.org/10.1016/j.jbusres.2013.03.002. [*MBA student]

Refereed Conference Proceedings with Students

  1. Jung, Jae Min, Randy B. Stein, Cailin M. Kuchenbecker*, Mahta Mirzaeiramin*, Quynh T. Le*, and Sophia S. Jung* (2018), “Determinants of Adoption of Female Fitness Products: An Evidence from Urban Millennial Women,” in 2018 Global Marketing Conference at Tokyo Proceedings: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management, Rust, Roland T., Ajay K. Kohli, László Sajtos, Tatsuro Watanabe, Akira Shimizu, and Yung Kyun Choi, eds. Tokyo: Goyang: Korea, https://doi.org/10.15444/GMC2018.08.08.06. [Undergraduate students],
  2. Jung, Jay*, Jae Min Jung, and Sonya Zhang (2018), “Cross-Cultural Perspective of E-Commerce Website Usability Requirements: Through the Lens of Individual’s Perception,” in Information Technology - New Generations: 15th International Conference on Information Technology, Vol. 738, Latifi, Shahram, ed. Springer, Cham, 725-727, https://doi.org/10.1007/978-3-319-77028-4_92. [*Undergraduate student]
  3. Jung, Jay*, Jae Min Jung, and Xuesong (Sonya) Zhang (2017), “Would Customers Perceive Websites’ Usability the Same Way? The Role of Individual Differences in Cultural Values and Cognitive Styles” in Book of Abstracts from the 17th Cross-Cultural Research Conference, Francisco Guzman, eds. Maui: Hawaii, 26-27. [*Undergraduate student]
  4. Jung, Jae Min, Matthew R. Vela*, Jennifer Y. Yi*, Jay Jung*, and Colin J. Adamik* (2017), “Accountable Healthcare, Consumerism, and Patient Satisfaction,” in the 41st Annual Marketing Educators’ Association 2017 Annual Conference Proceedings: Enhancing Marketing Education Through Technology and New Methodologies, Merriman, Chrisann and Mindy Welch, eds. 57-58. [*Undergraduate students]
  5. Jung, Jae Min, Sheryl Pu*, and Cindy Lopez* (2017), “Survey of Market Research Professionals’ Educational Needs and Implications for Program Development,” in the 41st Annual Marketing Educators’ Association 2017 Annual Conference Proceedings: Enhancing Marketing Education Through Technology and New Methodologies, Merriman, Chrisann and Mindy Welch, eds. 99-100. [*Undergraduate students]
  6. Jung, Jae Min, Hang Chu Hui*, Kyeong Sam Min, and Drew Martin (2012), “Impact of Metamotivational User Mode on Advertising Interactivity’s Effectiveness,” in  Proceedings of Direct Marketing Educational Foundation’s Research Summit, New York, NY: Direct Marketing Educational Foundation. Hyperlink, [*MBA student].
  7. Jung, Jae Min, Hang Chu Hui*, Kyeong Sam Min, and Drew Martin (2012), “Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” in Proceedings of 2012 Global Marketing Conference, David Bell, Ikuo Takahashi, Udo Wagner, Leslie Davis Burns, and Kenneth R. Deans, eds. Seoul, Korea: Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, 2539. (Honorable Mention Award for the Best Conference Paper), [* student].
  8. Ghosn, Maha* and Jae Min Jung (2011), “Impact of Self-Construal on Consideration Set Size: The Moderating Role of Involvement,” in Proceedings of 2011 AMA Summer Educators’ Conference: Delivering Value in Turbulent Times, Vol. 22, Nobel, Stephanie M. and Charles H. Noble, eds. Chicago, IL: American Marketing Association, 197-198. [*MBA student].