Phenix Enterprises Industry Project

Phenix Enterprises Inc is an automotive company based in Pomona, CA.

With the serious changes into the logistics industry due to recent Food Safety Modernization Act, Phenix has a unique opportunity to be the pioneer of the market evolution. This chance is directly proportional to the capabilities of communicating the company’s unrivaled strengths in product and excellence in service correctly to potential and existing customers.

Center for Entrepreneurship and Innovation helped Phenix Enterprises with the FSMA Awareness Campaign as well as revamping the existing company communications to align with the goals of utilizing the short window of opportunity for ruling the change.

This project includes the following components steps:

• Advertising Media Plan Development
• Product Launch Campaign
• Content Marketing
• Website development
• Social Media Marketing

More than 200 business students benefited from this hands-on learning experience.

This project also provided funding for student assistantships.