Workshops
Digital Marketing for Entrepreneurs
Date: April 8, 2021
Workshop Duration: 53 minutes
During this time of COVID-19, entrepreneurs must adapt digitally, and especially in this age, technology rules all. Our guest speaker, Lydia Alvarez, will give tips to entrepreneurs about how to start their digital marketing strategy for their organization. Whether you need help on branding, strategy building, quality content, digital marketing channels, and more, Lydia will be here on April 8, 2021, to answer all of your questions.
Recording
What's Your Story? How to make people care about your brand
Date: April 5, 2021
Workshop Duration: 82 minutes
What is your story? What do you have to tell that will grab the attention of tens of thousands of people you plan to target? In this workshop, guest speaker Scott Pansky, who is the co-founder of Allison+Partners and head of the agency’s Social Impact group, talks about how to increase the interests of customers toward your product or service. If you think your marketing needs a little refining, then join us in this workshop on April 6, 12 PM - 1 PM!
Recording
Know Your Market
Date: March 30, 2021
Workshop Duration: 53 minutes
What market is your product or service under? What kind of market growth is there under the specified industry? If you are unsure about answering these two questions, then attending this workshop will immensely help you. Tito Zamalloa will present about defining the market, dividing the total industry demand into its main components, forecasting the drivers of demand in each segment, and conducting research to understand critical assumptions and gauge risks to forecast.
Recording
Launching a Startup as a University Student
Date: March 25, 2021
Workshop Duration: 66 minutes
It is an intricate process, but it is possible to start an organization as an undergraduate student and create a business model that will serve your customers. Guest speaker Parker Wells explains in this workshop the basics of creating a startup, the challenges behind this feat, the advantages of university student-led startups, and what to do while in school and beyond. If you are especially new to create a venture, then join us and learn the features of starting a business now!
Recording
How to put together a Founding Team and Equity Discussions
Date: March 11, 2021
Workshop Duration: 95 minutes
Parker Wells discusses in-depth topics regarding principles of founding team creation, equity for founders, and starting on the right foot with the founding team. If you are looking for a co-founder behind a company, then how will you attract them to join you? With these founders, how much equity do each of them earn? What should be the ideal relationship with co-founders? Parker Wells covers questions like these in the workshop.
Recording
The Challenges Startups Face
Date: March 4, 2021
Workshop Duration: 50 minutes
A startup is the most basic form of an organization that is currently looking for a sustainable business model. Because a startup is the beginning phase of an organization, you will experience difficulties. Guest speaker Bruce Brandenburg goes over the essentials needed to overcome the hard beginning which includes planning, networking, staying in contact with mentors, reality checks, creating a business plan, and much more.
Recording
Who are you and Why should I care? Defining Yourself and your Project
Date: February 25, 2021
Workshop Duration: 57 minutes
This workshop presented by Dr. Michael Millar from Cal Poly Pomona is based on his mentor's "5 Most Important Questions, Peter F. Drucker, and makes participants develop their own narrative by answers the following questions: What is my mission? Who is my customer? What does my customer value? What are my results? What is my plan?
Recording