Student Learning Outcome Assessment

Marketing Management Option SLOs:

PROGRAM LEARNING OUTCOME PLO/SLO ALIGNMENT STUDENT LEARNING OUTCOME

PO #1 Students completing the Marketing Management option will communicate effectively in a business environment.

PLO 1

SLO 1a:  Marketing Management students will be able to effectively communicate orally by delivering a quality multi-media presentation, either individually or as part of a group.

SLO 1b:  Marketing Management students will be able to write clearly and effectively by delivering a quality marketing document, either individually or as part of a group.

PO #2 Students completing the Marketing Management option will use critical thinking to make business decisions.

PLO 2

SLO 2:   Marketing Management students will be able to identify key marketing management issues, evaluate information, solve marketing problems with quantitative and qualitative skills, and explain the role of marketing in a firm.

PO #3 Students completing the Marketing Management option will apply functional knowledge in marketing

PLO 3

SLO 3: Marketing Management students will be able to analyze marketing programs using the interdisciplinary perspective.

PO #4 Students completing the Marketing Management option will demonstrate knowledge of diversity, ethical reasoning, and sustainability.

PLO 4

SLO 4: Marketing Management students will be able to identify and explain key aspects of global, cultural, diversity and ethical issues in business decision making.

PLO #5 Students completing Marketing Management option will work effectively in teams.

PLO 5

SLO 5:  Marketing Management students will demonstrate collaboration, contribution, and timeliness in producing a group work.


International Business Option SLOs:

PROGRAM LEARNING OUTCOME PLO/SLO ALIGNMENT STUDENT LEARNING OUTCOME

PO #1 Students completing the International Business option will communicate effectively in a business environment.

PLO 1

SLO 1a:  International Business students will be able to effectively communicate orally by delivering a quality multi-media presentation, either individually or as part of a group.

SLO 1b:  International Business students will be able to write clearly and effectively by delivering a quality marketing document, either individually or as part of a group.

PO #2 Students completing the International Business option will use critical thinking to make business decisions.

PLO 2

SLO 2:   International Business students will be able to identify key issues, evaluate information sources, and explain local, state, federal and global support initiatives to enable global business ventures and expansion.

PO #3 Students completing the International Business option will understand the impacts of globalization and global cultural differences on the business environment.

PLO 3

SLO 3: International Business students will be able to identify key cultural factors influencing business practices in different countries as well as, the implications of current global events on emerging global business opportunities and challenges.

PO #4 Students completing the International Business option will demonstrate knowledge of diversity, ethical reasoning, and sustainability.

PLO 4

SLO 4:  International Business students will be to describe ethical issues and issues related to sources of information for offshore regulatory/legal concerns (e.g., bribery/corruption, antitrust, customs, import/export permits, licenses, labor laws and currency regulations).

PLO #5 Students completing the International Business option will work effectively in teams.

PLO 5

SLO 5:  International Business students will demonstrate collaboration, contribution, and timeliness in producing a group work.

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