Mission Statement for the International Business and Marketing Department

The mission of the International Business and Marketing Department is to prepare students for specialized careers in either international business or marketing management by using a distinctly polytechnic “learning by doing” approach and offering focused sub-specializations in each option enabling students to stand out. This preparation also gives both undergraduate and graduate students practical learning experiences in international business and marketing management. In addition, the mission of the Department is to give non-majors a solid foundation in the application of business principles to the marketing of goods and services in international and domestic markets. To achieve pedagogical excellence in an increasingly diverse and multinational student body, the Department’s faculty undertakes programs of basic research, applied scholarship, and instructional development. To further the application of theory, the department also forges and maintains strong relationships with the business community, both local and global.

 

Options Available in the IBM Department:

Students in the College of Business Administration will receive a Bachelor of Science in Business Administration (BSBA). This department has two sub-plans/options. They are International Business (IB) and Marketing Management (MKT).

 

International Business Sub-Plan/Option

IB Emphasis Sheet

Marketing Management Sub-Plan/Option

Marketing Management Emphasis Sheet

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