Dr. Jae Min Jung


Dr. Jung is a Professor of Marketing at Cal Poly Pomona, where he is the founding director of the Center for Customer Insights and Digital Marketing. As part of the center's student success program, Dr. Jung runs an Internship Program for outstanding students for various digital marketing and customer analytics as well as research. He is also the founding advisor of the Cal Poly Pomona Analytics and Marketing Insights (AMI) Club. Dr. Jung supervised over 30 graduate student theses and business plans. Dr. Jung is passionate about incorporating practical hands-on activities into his teaching to help students understand the theory in a concrete context. Dr. Jung Dr. Jung, with his students, consulted local businesses and organizations based on solid market research, benefiting both students and businesses tremendously. Dr. Jung’s students frequently present their works in various academic and professional conferences and case competitions, winning prestigious awards and publishing in academic journals and conference proceedings. Dr. Jung’s students landed in some of the most prominent market research companies and brands or advanced to the top graduate schools in the world.  Prior to joining academia, he worked at Hankook Tire Manufacturing, Inc.

Dr. Jung received his Ph.D. in marketing from the University of Cincinnati and MBA (concentration in Business Statistics) from the University of North Texas. He is the author of over 50 peer-reviewed national and international publications including European Journal of Marketing, International Journal of Hospitality Management, International Marketing Review, Journal of Business Research, Journal of Consumer Marketing, Journal of Cross-Cultural Psychology, Journal of Personal Selling and Sales Management, Public Relations Review, and Psychology & Marketing.  He is also a member of the editorial review board for the Journal of Business Research. Dr. Jung has been a member of the marketing community for various professional organizations including the American Marketing Association and the Association for Consumer Research. He has also received numerous grants and awards from inside and outside the campus. 

Selected publications

  • Min, Kyeong Sam, Jae Min Jung, and Kisang Ryu (Forthcoming), “Listen to Their Heart: Why Does Active Listening Enhance Customer Satisfaction after a Service Failure,” International Journal of Hospitality Management, (5-Year Impact Factor = 7.780).
  • Jung, Jae Min, Kyeong Sam Min, Kristen R. Schiele, Anthony Kim, Jing Hu, Xin Liu, Curtis P. Haugtvedt, and James J. Kellaris (Forthcoming), “Cross-Cultural Differences in Social Media Use: Implications for International Social Media Marketing Strategy,” in Handbook of Digital Marketing and Social Media, Annmarie Hanlon and Tracy Tuten, eds. SAGE.
  • Jung, Jae Min, Joseph M. Jones, Curtis P. Haugtvedt, and Somnath Banerjee (2000), “Consumer Response to State-of-Origin Labels: The Moderating Role of Residency,” the Journal of Consumer Marketing. DOI: https://doi.org/10.1108/JCM-11-2019-3514.
  • Min, Kyeong Sam, Jae Min Jung, Kisang Ryu, Curtis P. Haugtvedt, Sathiadev Mahesh, and John Overton (2020), “Timing of Apology After Service Failure: The Moderating Role of Future Interaction Expectation on Customer Satisfaction,” Marketing Letters, 31 (June), 217-230DOI: https://doi.org/10.1007/s11002-020-09522-y. (5-year impact factor = 2.137).
  • Myers, Jun and Jae Min Jung (2019), “The Interplay between Consumer Self-View, Cognitive Style, and Creative Visual Metaphors in Print Advertising,” Journal of Marketing Communications, 25 (3), 229-246. DOI: http://dx.doi.org/10.1080/13527266.2016.1197296.
  • Jung, Jae Min, Kyeong Sam Min, and Drew Martin (2017), “The Role of Reversal Theory in Digital Advertising,” in Digital Advertising, Vol. 3, Rodgers, Shelly and Esther Thorson, eds. Routledge, Taylor and Francis Group.

  • Choi, Nak Hwan, Jae Min Jung, Tamir Oyunbileg, and Pianpian Yang (2016), “The Impact of Emotional Arousal Levels and Valence on Product Evaluations: From Regulatory Goal Perspective,” European Journal of Marketing, 50 (1/2), 78-99. DOI: http://dx.doi.org/10.1108/EJM-09-2013-0481. (5-year impact factor = 2.69).
  • Jung, Jae Min, Hang Chu Hui*, Kyeong Sam Min, and Drew Martin (2014), “Does Telic/Paratelic User Mode Matter on the Effectiveness of Interactive Internet Advertising? A Reversal Theory Perspective,” Journal of Business Research, 67 (6), 1303-9. (h5-index = 94, #1 among marketing journals; 5-year impact factor = 4.11). DOI: http://dx.doi.org/10.1016/j.jbusres.2013.03.002. [*MBA student]

  • Polyorat, Kawpong, Jae Min Jung, and Yun-Yong Hwang (2013), “Effects of Self-Construals on Consumer Assertiveness/Aggressiveness: Evidence from Thai and U.S. Samples,” Journal of Cross-Cultural Psychology, 44 (5), 738-747. DOI: http://dx.doi.org/10.1177/0022022112466589.

  • Min, Kyeong Sam, Drew Martin, and Jae Min Jung (2013), “Designing Advertising Campaigns for Destinations with Mixed Images: Using Visitor Campaign Goal Messages to Motivate Visitors,” Journal of Business Research, 66 (6), 759–764. (h5-index = 94, #1 among marketing journals; 5-year impact factor = 4.11). DOI: http://dx.doi.org/10.1016/j.jbusres.2011.09.015.

  • Jung, Jae Min, Kyeong Sam Min, and James J. Kellaris (2011), “The Games People Play: How the Entertainment Value of Online Ads Helps or Harms Persuasion,” Psychology & Marketing, 28 (7), 661–681. (impact factor = 2.0). DOI: http://dx.doi.org/10.1002/mar.20406.

  • Laufer, Daniel and Jae Min Jung (2010), “Incorporating Regulatory Focus Theory in Product Recall Communications to Increase Compliance with a Product Recall,” Public Relations Review, 36 (2), 147-151. [Authors equally contributed] (impact factor = 2.09). DOI: http://dx.doi.org/10.1016/j.pubrev.2010.03.004. (Both authors contributed equally and their names are listed in random order.)

  • Jung, Jae Min, Kawpong Polyorat, and James J. Kellaris (2009), “A Cultural Paradox in Authority-Based Advertising Appeals,” International Marketing Review, 26 (6), 601-632. (5-year impact factor = 3.45). DOI: http://dx.doi.org/10.1108/02651330911001314.

  • Jung, Jae Min and James J. Kellaris (2006), “Responsiveness to Authority Appeals among Young French and American Consumers,” Journal of Business Research, 59 (6), 735-744. (h5-index = 94, #1 among marketing journals; 5-year impact factor = 4.11). DOI: http://dx.doi.org/10.1016/j.jbusres.2006.01.011.

  • Choi, Nak Hwan, Andrea L. Dixon, and Jae Min Jung (2004), “Dysfunctional Behavior among Sales Representatives: The Impact of Supervisory Trust, Participation and Information Controls,” The Journal of Personal Selling and Sales Management, 24 (3), 181-198. [Authors equally contributed and their names listed in alphabetical order] http://www.tandfonline.com/doi/abs/10.1080/08853134.2004.10749030.

  • Jung, Jae Min and James J. Kellaris (2004), “Cross-national Differences in Proneness to Scarcity Effects: The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure,” Psychology & Marketing, 21 (9), 739-753. (impact factor = 2.0). DOI: http://dx.doi.org/10.1002/mar.20027.

Honors with Student Projects (Selected)

  • Co-advisor to Jarrod Griffin, Guillermo (“Billy”) Marquez, Jillian N. Munoz, and Mitchell A. Pickering, who won second place at 2020 GfK NextGen Data Science Hackathon, held March 20 – March 30, 2020, for the team’s proposed smart car tech product named, Guardian by Google., GfK Press Release.
  • Advisor to Cailin Kuchenbecker, Guillermo Marquez, and Mitchell Pickering, who won at the Business, Economics, and Public Administration track at the 8th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 7, 2020 for research titled, “Should Business Faculty Encourage Their Undergraduate Students to Participate in Research?,” and earned a ticket to present Cal Poly Pomona at the 34th Annual CSU Student Research Competition to be held April 24, 2020 at CSU East Bay.
  • Advisor to Hang Chu (“Michel”) Hui: (a) Selected to be a Cal Poly Pomona student delegate to 26th Annual, CSU Student Research Competition held at California State University, Long Beach, May 5 – May 6, 2012 (2nd place in Business, Economics, and Public Administration category); (b) Presentation at Global Marketing Conference, Seoul, Korea, July 2012 (Honorable Mention Award for the Best Conference Paper); (c) Presentation at Direct Marketing Research Summit Conference, Las Vegas, October, 2012; (d) Published in Journal of Business Research, 67 (6), 1003-9.

Professional Service and affiliations

  • Editorial Review Board member of the Journal of Business Research, 2009–Present.

  • Member of American Marketing Association.

  • Member of Association for Consumer Research.

  • Member of Insights Association (Executive Board member of Socal Chapter, 2015-2017).
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