Future Students

Learn-by-Doing Techniques

Students Continue to learn the techniques from their professional beverage course by submitting assignments of their virtual tasting from home. Let the learning never stop...

Many beverage (wine, beer, & spirits) companies used Virtual Tastings during “Stay at Home” orders as a new way to promote and sell their products and develop relationships with returning and new customers. Professors Margie Ferree Jones and Ernest Briones took advantage of this new phenomena and created assignments for their students for their Wines, Beers, and Spirits class. The class focuses on the study of grapes and winemaking, spirits processing, beer making, history, geography, evaluation, and comparative tasting of wines, spirits, and beers. Professor Jones’ midterm in the Beverage Marketing and Management asked students to review and critique several companies’ Virtual Tastings and then select one company’s virtual tasting to analyze whether a company’s virtual wine tasting aligned with the company’s brand promise as well as identify the ways in which the tasting was structured to enhance a buyer’s perceived value. Check out the videos below.

Our student clubs continue building their community amid "safer at home" orders...

Below you will find 2 videos of how just one of our Collins College clubs stays active virtually with their members. They hosted a series of virtual meetings with some all-star guest speakers. Here is  Association of Student Event Planners (ASEP), which is a club that strives to provide students the opportunity to explore the special event and professional event planning aspect of the hospitality industry. Using their creative talents, students, faculty, and industry professionals come together to enrich the educational, cultural, and social aspects of the university. 

Marketing management students take to blogging...

Below you will find the blogs of students from an assignment that was part of our Marketing Management class.  The class focuses on the application of basic marketing principles to the hospitality service product.  Check out the different blog posts by our students:

We are in this together   When Beyonce Shines Her Halo on Your Promotion Mix   The Demand for Artificial Intelligence After COVID-19  

How Panera Built Revenue Amid COVID-19   The Repositioning of Ten Ren's Tea Time

 Our students take  Learn By Doing over to NYC...

One of our classes called Market Analysis in the Lodging Industry, students analyze the real hotel performance data in the San Diego and Portland markets from Smith Travel Research (STR), a leading market research firm in the industry. The students work with Professor Linchi Kwok to examine the impacts of major historic events, such as the 911 terrorist attacks, 2008 recession, and the most recent COVID-19, on hotel occupancy, average daily rate, and other performance indexes. The selected students from this class will then represent Cal Poly Pomona to compete in the  STR Student Market Study Competition. Last year was the first time when Cal Poly Pomona competed in the competition. Our students took  second place  among the 25 teams from around the world.

"I took this class because it is extremely helpful in preparing me to have a deeper understanding of how our industry makes decisions in the present as well as the future," Patrick Su '21 said.   

Below is a video of the undergraduate students from Cal Poly Pomona’s (CPP) Collins College of Hospitality Management (CCHM) who took 2nd place in the 2019  Smith Travel Research  (STR) Student Market Competition (read the full story HERE ). 

Faculty and Alumni Learn by Doing from Home on IGTV 

Virtual Learning Series on OUR -  IGTV

Check out how some of our faculty and alumni are taking our "learn by doing" methods home during this season of quarantine with our IGTV series called Quarantine Kitchen where we see our professor chefs take to their home kitchens and show us how to make recipes step-by-step and our Alumni learning series where our Collins College alumni from all over share their tips, tricks, hobbies, and life hacks. Be sure to head over to our Instagram pages so you can see all the episodes in these series by clicking HERE  for our Quarantine Kitchen series and  HERE for our Alumni Learning Series.

Quarantine Kitchen:
Alumni Virtual Learning Series:

Our Chef Professors team up with the university for cooking demos...

Cooking with BEAT is a virtual event where students can learn how to cook from one of our very own professional chefs, Scott Kim. All CPP students were welcome to attend the virtual cooking show via Zoom!