The Collins College Of Hospitality Management

Southern California Visitor Industry Outlook Conference

The Collins College of Hospitality Management and CBRE partner hosts the annual  Southern California Visitors Industry Outlook Conference each year in the fall. 

Attendees enjoy a full day of panel discussions from tourism and economic experts about trends in Southern California. CBRE, an international firm of management consultants, industry specialists, and appraisers will provide a full range of services to the hospitality, real estate and tourism industries as well as present its extensive lodging forecast report. This report contains detailed analyses of markets throughout Southern California. 

All attendees received an electronic link of CBRE's 2020 Lodging Forecast.


  • Southern California Hotel Performance (Kelsey Waite, Business Development Executive, Destinations - STR)
  • Overview & Outlook for California Tourism  (Skip Hull - CIC Research, Inc.)
  • Economic Outlook (Robert Kleinhenz, Ph.D., Executive Director of Research - Beacon Economics LLC)
  • Industry Trends (Kelsey Waite, Business Development, Destinations - STR)
  • Outlook for Tourism and the Economy (Lauren Schlau, President, Lauren Schlau Consulting)
  • Overview & Outlook for Southern California Tourism (Skip Hull, Senior VP, CIC Research Inc.)
  • Economic Outlook of Southern California (Robert Kleinhenz, Ph. D., Executive Director of Research, Beacon Economics)
  • Overview & Outlook for Southern California Tourism (Skip Hull, Senior VP, CIC Research Inc.)
  • Where Arts & Tourism Meet: Cultural Experiences Attract Visitors (Richard Peterson, President & CEO, US Cultural & Heritage Marketing Council)
  • CBRE Hotels 2019 Lodging Forecast (Brandon Feighner, Sr. Director, CBRE Hotels Advisory)


For the full schedule, VISIT THIS LINK


Planning Committee names and companies:

  • Bruce Baltin, CBRE Hotels, Managing Director
  • Lauren Schlau, Lauren Schlau Consulting, President
  • Brandon Feighner, CBRE Hotels, Director
  • Linda Lawson, Collins College of Hospitality Management, Events and Operations Coordinator

Questions: Please contact Linda Lawson, Collins College of Hospitality Management by email at or by telephone at (909) 869-6910.


What is the refund policy?

For a full refund, cancellations must be made by October 9, 2019. Cancellations received after the stated deadline will not be eligible for a refund. You may transfer your registration to another person at no cost. All refund requests must be made by the attendee or credit card holder. Refunds will be credited back to the original credit card used for payment. Please contact Linda Garcia at for any cancellations and transfer requests.

What are my transport/parking options getting to the event?

$5 Parking fee on the third floor of the parking structure