msba
Degree Programs

Master of Science in Digital Marketing

Why Choose Cal Poly Pomona's MS in Digital Marketing?

Welcome to our home page! The digital economy is revolutionizing the way companies market their products and services and how market research is conducted.  

This program is designed for students and business professionals who want to be equipped with knowledge in digital marketing and marketing data science/analytics to inform strategic marketing planning and execution processes critical in the digital economy. 

Cal Poly Pomona’s MS in Digital Marketing program is STEM-designated. Our curriculum balances the graduates' digital marketing implementation skills with modern data science skills as well as traditional marketing research methods so that our graduates are fully ready for various jobs on social media and digital marketing side or customer analytics and data science side or both.

Our distinguished faculty are innovative scholars who are well-connected to the industry, bringing in practical, hands-on projects to the classroom. Our curriculum is responsive to changing industry developments, offering networking opportunities and bringing in industry experts to enrich student learning. Plus, the Center for Customer Insights and Digital Marketing supports the program, stimulating innovations, drawing talents from the disciplines across the campus, and providing students with the infrastructure for cutting-edge collaborative research with faculty and paid internship opportunities. 

If you want to learn more about our program, enter your name and email address in the interest form below as we plan for informational sessions in June 2023 for the Fall 2023 start.

Previous Info Session Presentation:

Key Features of the MS in Digital Marketing Program

  • GMAT/GRE: Not required for Fall 2023
  • Fast Track Application for CPP Undergraduates: No transcript needed for CPP students

  • Completion Time: For Fall 2023 admission, there will be only a two-year cohort group; however, for starting Fall 2024, there will be both 1-year cohort and 2-year cohort completion roadmap

  • Credit units needed for degree: 34 credits

  • Number of courses: 14 courses (digital marketing and marketing data science)

  • STEM-designated program

  • Class mode: Face-to-Face or Hybrid (in-person and online)

  • Class time: Evening classes to accommodate working professionals

  • Tuition: Same tuition ($825/credit unit) for in-state and out-of-state students (including international students)

  • Project requirement: Team-based Culminating Experience Project that involves consulting for client companies

  • Industry-knowledgeable faculty

  • Practical, hands-on learning

  • Curriculum, responsive to the industry trends

  • Professional connections to the industries

  • Advanced research infrastructure

  • AACSB accredited business school

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Admissions Requirements

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Curriculum

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Tuition & Fees

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Graduate Resource Center

Cal Poly Pomona has a physical Graduate Resource Center for graduate students. It is located on the 2nd floor of the University Library. The Graduate Resource Center serves as a hub of academic support for graduate students, and a space for collaborative learning, working, studying, and networking. Click here to learn more about the Graduate Resource Center. 

Frequently Asked Questions

Our program covers both digital marketing and marketing analytics. Digital Marketing involves not only digital marketing execution (e.g., social media marketing, SEO, database marketing, mobile marketing) but also evaluating and tuning up the marketing programs based on data. Although the program name does not have the word “analytics,” it is inevitable for digital marketing to deal with analytics. For analytics, we cover not only the traditional research method dealing with primary data, but also secondary data generated by CRM tools using data science methods tailored for marketing. Whether you are oriented towards the creative side or analytic side, we cover both so that no matter which side you may prefer to focus in your career, you can communicate effectively to the other side and manage both sides as you move up the ladder in your organization.   

Our faculty is well-connected to the industry, bringing practical, hands-on projects to the classroom. Our curriculum is responsive to changing industry development, offering networking opportunities and industry expert series. Plus, the Center for Customer Insights and Digital Marketing provide students with infrastructure for research and internship opportunities. 

While job decisions are a personal choice, graduates of this program will be trained for entry-level jobs or managerial positions for brands as well as suppliers. Example positions that graduates of the program would be prepared for include:

  • Digital Marketing Specialist / Manager / Director
  • Marketing Data Scientist
  • Customer Analytics Director
  • Social Media Marketing Specialist
  • Web Analytics Specialist
  • Consumer Insights Analyst
  • Search Engine Marketing Specialist
  • Database Marketing Specialist
  • Social media and text analyst
  • Research Associate / Research Director
  • Web Design Specialist

No, the standardized test score is waived at this time.

University requires all master’s programs to have a culminating experience before students graduate. Most of the time, it means completing a thesis or project. In the MSDM program, instead of an individual thesis project, we will adopt a group project that will be conducted over three semesters. In the first (for 1-year cohort group) or second (2-year cohort group) fall, 4-6 students will be matched with a professor based on the students’ topic of interest and the faculty’s expertise. Throughout the three semesters, they will identify the problem, determine research objectives, do a background research client company, industry, customers, and relevant customer behaviors, determine research methods, collect data, wrangle and visualize data, model data, interpret data in light of the research objectives, make actionable recommendations for the client’s marketing program, and potentially execute some of the recommendations. The project can be application-based (applicable only for the client company) or basic (applicable widely across industry or countries). Detailed information will be provided in orientation.

In both tracks, students need to take a total of 34 credit hours to finish the program. The one year track is ideal for students who do not work full-time as they are expected to take 12/12/10 credit hours for three terms. If you intend to work full time, we strongly advise you to follow the 2-year track as the course workload will be about six credits in each of the six terms until you graduate.

For graduate students, taking six credits is considered full-time. This is good for students who want to have a part-time job on campus as an RA or TA as on-campus jobs usually require you to have full-time student status.

Yes! The program’s CIP code is CIP 52.1399, which makes MSDM a STEM designated program by DHS

Refer to the Application tab.

No. The M.S. in Digital Marketing program is open to students with a baccalaureate degree in any liberal arts and/or STEM from a regionally accredited college or university.

Currently, we do not require work experience. Admission to this program is based on the holistic view of the submitted package. Weakness in one area can be made up by strengths in other areas.

For CPP undergraduate students, there is no need to submit their transcript. While there is no requirement for a formal course work on programming languages such as R or Python, we require any admitted students to take the DWV 100 (Data Wrangling and Visualization Certificate Program) course in the first semester.

For international applicants, the same general admissions requirements, as stated above, will apply. However, international applicants are also required to provide the following information, in addition to the CSU application: 
  • Affidavit of Financial Support
  • Agreement to Purchase Cal Poly Pomona Group Health Insurance
  • Supplementary Information of International (VISA) applicants

Please contact Admissions & Enrollment for more information about international admissions.

Unfortunately, BroncoDirect does not indicate if our offices have received your supporting documentation. Therefore, you should call our office at +1 909-869-2288 or email us at msdm@cpp.edu if you have any questions. Please note, if we are missing one or all of your supporting documents, we will inform you which items are missing via email.

Your official transcripts and English Proficiency exam scores are to be sent to the Admissions & Enrollment Planning at:  

Admissions & Enrollment Planning
California State Polytechnic University, Pomona
3801 West Temple Ave.
Pomona, CA 91768
All other application items should be uploaded to your Cal State Apply application.

When you complete your application for admission, you are given access to information on BroncoDirect where you can log into our system. You will need to claim your account in order to have access to BroncoDirect. Once you are logged in, on the right hand side, there is a link under Admissions called “View my Application Status.” This link will enable you to view where your application is currently standing in the admissions process.

All of our courses are offered one night a week, Monday through Thursday. For 3-unit courses, classes will meet from 7:00 p.m. to 9:45 p.m. For 2-unit courses, classes will meet from 7:00 p.m. to 8:50 p.m.

For more information about scholarships, FAFSA and different types of financial aid, please visit the Office of Financial Aid website.

MSDM tuition is competitive and the same for in-state students and out-of-state students, a huge savings for students from overseas and other states. Please visit the Student Accounting website for the current costs of tuition.

Contact Us

For more information about the Master of Science in Digital Marketing Degree, please contact:

Jae Jung, Ph.D.

MSDM Director, College of Business Administration

Director of Center for Customer Insights and Digital Marketing

Professor, Marketing

jmjung@cpp.edu

 

Contact Us

Call Us

+1 909-869-2288 (CPGE)

Address

Cal Poly Pomona, 3801 W. Temple Ave., Pomona, CA 91768

Email Us

msdm@cpp.edu

Program Co-Director

Dr. Randy Stein, Associate Professor
Email: rbstein@cpp.edu 
International Business and Marketing Department
College of Business Administration
3801 W. Temple Ave.
Pomona, CA 91768

Important Dates for Domestic Graduate Applicants

Term of Application Application Deadline Supporting Document Deadline
Fall 2024 July 1, 2024 August 1, 2024
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3801 W. Temple Ave.
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 Pomona CA 91768
https://www.cpp.edu/cpge

 

Phone: 909-869-2288
Email : CPGEinfo@cpp.edu
Office Hours:
Monday – Friday 8:00 AM to 5:00 PM

 

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