Master of Science in Digital Marketing
The Singelyn Graduate School of Business offers a Master of Science in Digital Marketing (MSDM). This graduate degree program is part of Cal Poly Pomona’s College of Business Administration and Singelyn Graduate School of Business, accredited by the AACSB, which ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner successThe MS in Digital Marketing program is designed for students and business professionals who want to be equipped with knowledge in digital marketing and marketing data science/analytics to inform strategic marketing planning and execution processes critical in the digital economy. The degree granting institution is Cal Poly Pomona's College of Business Administration.
Previous Info Session Presentation:
Key Features of the MS in Digital Marketing Program
- GMAT/GRE: Not required for Fall 2023
- Fast Track Application for CPP Undergraduates: No transcript needed for CPP students
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Completion Time: For Fall 2023 admission, there will be only a two-year cohort group; however, for starting Fall 2024, there will be both 1-year cohort and 2-year cohort completion roadmap
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Credit units needed for degree: 34 credits
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Number of courses: 14 courses (digital marketing and marketing data science)
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STEM-designated program
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Class mode: Face-to-Face or Hybrid (in-person and online)
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Class time: Evening classes to accommodate working professionals
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Tuition: Same tuition ($825/credit unit) for in-state and out-of-state students (including international students)
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Project requirement: Team-based Culminating Experience Project that involves consulting for client companies
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Industry-knowledgeable faculty
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Practical, hands-on learning
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Curriculum, responsive to the industry trends
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Professional connections to the industries
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Advanced research infrastructure
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AACSB accredited business school
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Cal Poly Pomona
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Graduate Application Guide 2023-2024
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Frequently Asked Questions
Our program covers both digital marketing and marketing analytics. Digital Marketing involves not only digital marketing execution (e.g., social media marketing, SEO, database marketing, mobile marketing) but also evaluating and tuning up the marketing programs based on data. Although the program name does not have the word “analytics,” it is inevitable for digital marketing to deal with analytics. For analytics, we cover not only the traditional research method dealing with primary data, but also secondary data generated by CRM tools using data science methods tailored for marketing. Whether you are oriented towards the creative side or analytic side, we cover both so that no matter which side you may prefer to focus in your career, you can communicate effectively to the other side and manage both sides as you move up the ladder in your organization.
Our faculty is well-connected to the industry, bringing practical, hands-on projects to the classroom. Our curriculum is responsive to changing industry development, offering networking opportunities and industry expert series. Plus, the Center for Customer Insights and Digital Marketing provide students with infrastructure for research and internship opportunities.
While job decisions are a personal choice, graduates of this program will be trained for entry-level jobs or managerial positions for brands as well as suppliers. Example positions that graduates of the program would be prepared for include:
- Digital Marketing Specialist / Manager / Director
- Marketing Data Scientist
- Customer Analytics Director
- Social Media Marketing Specialist
- Web Analytics Specialist
- Consumer Insights Analyst
- Search Engine Marketing Specialist
- Database Marketing Specialist
- Social media and text analyst
- Research Associate / Research Director
- Web Design Specialist
- Affidavit of Financial Support
- Agreement to Purchase Cal Poly Pomona Group Health Insurance
- Supplementary Information of International (VISA) applicants
Your official transcripts and English Proficiency exam scores are to be sent to the Admissions & Enrollment Planning at:
Contact Us
For more information about the Master of Science in Digital Marketing Degree, please contact:
Jae Jung, Ph.D.
MSDM Director, College of Business Administration
Director of Center for Customer Insights and Digital Marketing
Professor, Marketing
Contact Us
Call Us
+1 909-869-2288 (CPGE)
Address
Cal Poly Pomona, 3801 W. Temple Ave., Pomona, CA 91768
Email Us
Program Co-Director
Important Dates for Domestic Graduate Applicants
Term of Application | Application Deadline | Supporting Document Deadline |
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Fall 2024 | July 1, 2024 | August 1, 2024 |
Important Dates for International Graduate Applicants
Term of Application | Application Deadline | Supporting Document Deadline |
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Fall 2024 | May 1, 2024 | June 1, 2024 |
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3801 W. Temple Ave.
Bldg 220C-140
Pomona CA 91768
https://www.cpp.edu/cpge
Phone: 909-869-2288
Email : CPGEinfo@cpp.edu
Office Hours:
Monday – Friday 8:00 AM to 5:00 PM