Center for Customer Insights and Digital Marketing

Mission Statement

Mission Statement

Center for Customer Insights and Digital Marketing aims to (1) advance our knowledge of consumer behavior in the digital economy through cutting-edge research within and across disciplines, (2) offer innovative, experiential educational programs/models that contribute to the production of the finest, next-generation customer insights and digital marketing professionals, and (3) partner with businesses to solve marketing problems about their customers (consumers and business buyers).