Center for Customer Insights and Digital Marketing

Services for the University Community

Type of Services

  • Literature review
    • Article search
    • Delivering pdf files
  • Preparing computer aided data collection
    • Media Lab 
    • Qualtrics
  • Listing studies in Business Research Panel (Sona Systems) and recruiting participants
  • Administering a survey or an experiment in the Market Research Lab on behalf of researchers
  • Data entry
  • Coding
  • Basic data analysis and short write-up of results
    • Descriptive statistics
    • Cross-tabulation
    • Chi-square test
    • Test of means using t-test, ANOVA, SEM
  • Proofreading articles

Capabilities Available for the University Community

  • Subject Pool Management System: Policy and Instructions for Researchers and Instructors
  • Business Research Panel Portal (For Student Participants)
  • Qualtrics  
    • Cal Poly Pomona has a university-wide license for all faculty, staff, and students, who can use the service for free with valid Bronco id and password. Once you click the Qualtrics link, you will be directed to the central login page for online resources, a page that you need to go through when entering online resources such as Blackboard, Bronco Direct, and Lynda.com. If you are already logged in, no further login is needed. 
    • If you are a student affiliated with CPP College of Business Administration, new to Qualtrics, and need a new account, use the following self-guided direction.
    • If you are faculty or staff members and need assistance, please contact the lab administrator.
  • Medialab