Dr. Jing Hu
Dr. Jing Hu is a professor of marketing at Cal Poly Pomona. She received her Ph.D. in marketing from New Mexico State University. She has research interests in consumer decision making,
- Liu, Xin, Jing Hu, and Bing Xu (2017), “Does eWOM Matter to Brand Extension? An Examination of the Impact of Online Reviews on Brand Extension Evaluations,” Journal of Research
inInteractive Marketing, 11(3), 232-245.
- Ackerman, David, and Jing Hu (2017), “Assuring me that it is as ‘Good as New’ just makes me think about how someone else used it. Examining consumer reaction toward marketer-provided information about secondhand goods,” Journal of Consumer Behaviour, 16(3), 233-241.
- Hu, Jing, Tommy E. Whittler and Kelly Tian (2013), “Resisting Immigrant Myths: Everyday Consumer Practices of Asian Immigrants in America,” Consumption Markets & Culture, 16(2), 169-195.
- Hu, Jing, Xin Liu, Sijun Wang, and Zhilin Yang (2012), “The Role of Brand Image Congruity in Chinese Consumers’ Brand Preference,” Journal of Product and Brand Management, 21 (1), 26-34.
- Liu, Xin, and Jing Hu (2012), "Adolescent Evaluations of Brand Extensions: The Influence of Reference Group," Psychology & Marketing, 29 (2), 98-106.
- Ackerman, David S., and Jing Hu (2011), "Effect of Type of Curriculum on Educational Outcomes and Motivation among Marketing Students with Different Learning Styles," Journal of Marketing Education, 33 (3), 273-284.
- Ackerman, David, Jing Hu, and Liyuan Wei (2009), “Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions under Confucianism,” Journal of Business Ethics, 88, 473-482.