Dr. Jun Myers

Dr. Myers joined the IBM Department in 2008 as an assistant professor after completing her Ph.D. coursework at the University of Minnesota. Her specialty areas include advertising, promotions, integrated marketing communications, e-marketing and business research methods. Dr. Myers teaches both undergraduate and M.B.A. classes, focusing on real-world application of theory, as well as connecting with local marketing agencies and businesses, to bring a well-rounded approach to the classroom. Dr. Myers’ research centers on consumers’ cognition, emotion, motivation, attitude and behavior issues in both for-profit and nonprofit contexts, to facilitate “insight-based” managerial decision making and solving real-world problems. Dr. Myers frequently presents her research and serves as a regular reviewer for professional communities such as American Academy of Advertising, American Marketing Association, Marketing Educators’ Association, Direct Marketing Association’s Research Summit and International Journal of Advertising. Dr. Myers’ work appears in journals such as Journal of Marketing Communication, Journal of Current Issues and Research in Advertising, Journal of Advertising Education, Journal of Communication Management, and International Journal of Integrated Marketing Communication.

Selected Publications

  • Myers, Jun and Jae Min Jung (2016), “The Interplay between Consumer Self-View, Cognitive Style, and Creative Visual Metaphors in Print Advertising,” Journal of Marketing Communications, online: http://dx.doi.org/10.1080/13527266.2016.1197296
  • Kanihan, Stacey Frank, Kathleen A. Hansen, Sara Blair, Marta Shore, and Jun Myers (2013), "Communication Managers in the Dominant Coalition: Power Attributes and Communication Practices," Journal of Communication Management, 17 (2), 140-156.
  • Myers, Jun Rong, and Sela Sar (2013), "Persuasive Social Approval Cues in Print Advertising: Exploring Visual and Textual Strategies and Consumer Self-Monitoring," Journal Of Marketing Communications, 19 (July), 168-181.
  • Sar, Sela, Nan Xiaoli, and Jun Rong Myers (2010), "The Effects of Mood and Advertising Context on Ad Memory and Evaluations: The Case of a Competitive and a Non-Competitive Ad Context," Journal Of Current Issues & Research In Advertising, 32 (2), 1-9.
  • Xiaoli, Nan, George Anghelcev, Jun Rong Myers, Sela Sar, and Ron Raber (2006), "What if a Web Site Can Talk? Exploring the Persuasive Effects of Web-Based Anthropomorphic Agents," Journalism & Mass Communication Quarterly, 83 (3), 615-631.