Dr. Robert Fabrize

Robert FabrizeDr. Robert “Bob” Fabrize is an assistant professor of marketing at Cal Poly Pomona. He received his Ph.D. (2012) in marketing from the University of North Texas with a minor in anthropology. He holds a master's degree in English (technical communication) from the University of North Texas and a bachelor of journalism from the University of Texas at Austin. His research interests include sales management, nonconscious processing, persuasion and motivation. He teaches a couple of sales courses, including professional sales. Prior to joining academia, Dr. Fabrize worked in sales in a variety of industries, including cooperative direct mail, graphic design and printing. 

Selected publications

  • Van Steenburg, Eric, Nancy Spears, and Robert O. Fabrize (2013) “Point of Purchase or Point of Frustration? Consumer Frustration Tendencies and Response in a Retail Setting,” Journal of Consumer Behaviour, 12 (5), 389-400.
  • Tran, Trang P. and Robert O. Fabrize (2012) “The Effect of the Foreign Brand on Consumer Perception,” Journal of Marketing Development and Competitiveness, 7 (2), 23-36.
  • Sager, Jeffery, Robert O. Fabrize, and Rick Morris (2011), Principles of Persuasion, 4th ed., Southlake, TX: Fountainhead Press.