Juanita Roxas Named CBA Interim Associate Dean


International business and marketing chair Juanita Roxas has been named interim associate dean of Cal Poly Pomona’s College of Business Administration, effective Nov. 1, 2015.

Roxas joined the school’s marketing department in fall 1989, was named the CBA’s Faculty of the Year in 2007 and Advisor of the Year in 2010. She has been the head of the IBM department since April 2013.

“Dr. Roxas has consistently demonstrated success in every role she’s filled while with the CBA,” interim dean Cheryl Wyrick said. “Confidence that she will continue that trend in her new capacity is one of the big reasons she was appointed interim associate dean.”

Holding a Ph.D. in marketing from the University of Georgia, Roxas was recruited from the Athens-based college following a chance encounter with then-dean Ron Eaves at a conference. After Eaves passed along her resume to the marketing chair, Roxas was California-bound for the first time in her life.

“I was expecting an urban school because I had seen NYU, which is just a building in the middle of New York,” Roxas said. “The campus had pigs and cows and all of that with rolling hills - it was a pleasant surprise.”

Roxas joined the IBM department when it was still only the marketing department and was one of the first advisors when the international business emphasis was added. Her studies in cross-cultural consumer behavior and interactive marketing have been published in several journals like International Marketing Review.

Because it’s on an interim basis, Roxas said there was no huge risk in accepting the position. Even though she has the fallback of returning to her previous chair position, she is looking forward to the new challenges involved with the position.

“I like working with people and it will be interesting to work with faculty instead of students for a change,” Roxas said. “I’ve done scheduling and I’ve done work on curriculum. Now I’m going to see the other end – the financing and budgeting part.”

Prior to accepting the spot, Roxas spoke with other associate deans and was particularly intrigued with an interim associate dean telling her that holding the position provided a whole new perspective to the job of department chair.

To accompany the change, it was also announced that Debbora Whitson will serve as IBM’s interim chair in Roxas’ absence.