EBZ Program Assessment Plan

1. Purpose

The purpose of the assessment plan for student learning is to ensure that students in E-Business options acquire the requisite body of knowledge prior to graduation from the program in accordance with the program goals and objectives set by the faculty of the department.

 

2. Organization and Responsibility

The department shall elect a committee of three faculty members as the assessment committee for E-business program.  The committee will be responsible for all aspects of assessment of student learning to include development of methodology, measurement, data collection, analysis and reporting.  The committee shall provide annually a written report to the department on assessment results with recommendations for program improvement.  The committee will also be responsible for management of all resources allocated from all levels (university, college, and department) for assessment of learning outcomes and will have full authority for distribution of such resources as deemed appropriate by its membership.

 

3. Methodology and Measurement

The proposed methodology for assessment of student learning is embedded assessment which integrates assessment into existing requirement of each course where assessment is conducted.  This may be achieved through embedding exam questions, projects, homework or other assignments into the course as proposed by the E-Business assessment committee and approved by the department.

The current goals and objectives for student learning in E-Business program consist of a set of five primary goals with a total of nine specific learning objectives as shown in table 1 and described in attachment 1.  Due to the small size of the department and limitation of resources, assessment of the student learning at the department level will focus on a subset of the six learning outcomes.  The remaining learning outcomes that are not measured directly at the department level are expected to be measured at the college level as the department and the college share the same learning goals.  Table 1 shows the proposed division of the program goals and learning outcomes for assessment between the department and the college.

Table 2 maps the measurement of the learning outcomes into the E-Business curriculum identifying the courses where data collection for measurement of learning outcome will be performed at the department level.  Measurements shall occur in the core program courses to ensure data will be collected from all students graduating from the program.

 

Table 1

Measurement Level

Program Goals and Learning Outcomes

Measurement Level

Identify the current trends in ICT (Information and Communication Technology).

Department

Describe current ICT (Information and Communication Technology) and enterprise applications.

Department

Apply principles of technology management.

Department

Recognize the importance and challenges of effective decision making based on facts and reasoning,

College

Demonstrate the tools and the ability to frame business problems in the e-business environment.

Department

Use data driven decision making process

Department

Demonstrate effective oral and written communications

College

Analyze e-business practices in a global economy.

College

Integrate implications from globalization into business decisions.

College

Demonstrate skills and knowledge in a particular functional area of e-business, e.g., eSCM (eSupply Chain Management), MIS(Management Information Systems), eMarketing, or e-commerce

Department

Table 2 maps the measurement of the learning outcomes into the E-Business curriculum identifying the courses where data collection for measurement of learning outcome will be performed at the department level.  Measurements shall occur in the core program courses to ensure data will be collected from all students graduating from the program.

 

4. Timeline and Frequency of Measurement

Measurement data will be collected in every occurrence of the courses designated for assessment of student learning.


 

5. Method of Analysis

Assessment data collected in each course will be stored in an assessment data base designed and maintained by the assessment committee and minimally identifying the student name, student id, semester that the data was collected, the course number, and measurement score.  In spring semester of each academic year, the list of program graduates will be used to evaluate each learning outcome by computing the percentage of the graduating class that in the judgement of faculty have acquired the necessary knowledge base for each learning outcome. 


Table 2

Curriculum Map

 

Program Goals and Learning Outcomes

 EBZ   3010

EBZ 3030

 

EBZ 3050

Identify the current trends in ICT (Information and Communication Technology).

I,D,A

 

 

Describe current ICT (Information and Communication Technology) and enterprise applications.

I,D,A

 

 

Apply principles of technology management.

I,D, A

 

 

Demonstrate the tools and the ability to frame business problems in the e-business environment.

 

I,D,A

 

Use data driven decision making process

 

I,D,A

I,D,A

Demonstrate skills and knowledge in a particular functional area of e-business, e.g., eSCM (eSupply Chain Management), MIS(Management Information Systems), eMarketing, or e-commerce

 

 

I,D,A

I: Students are introduced to the outcome

D: Students have the opportunity to further develop the outcome 

A: Evidence is collected and evaluated for program-level assessment

 

6. Method of Analysis

Assessment data collected in each course will be stored in an assessment data base designed and maintained by the assessment committee and minimally identifying the student name, student id, semester that the data was collected, the course number, and measurement score.  In spring semester of each academic year, the list of program graduates will be used to evaluate each learning outcome by computing the percentage of the graduating class that in the judgement of faculty have acquired the necessary knowledge base for each learning outcome. 


7. Resource Requirement

The assessment committee shall be provided sufficient resources by the University/College to carry its duties and responsibilities.  At this time it is estimated that a minimum of one course release per semester will be needed for implementation of the assessment plan.  Failure of the University/College in providing the necessary resources will have significant impact on the department’s ability to implement the proposed assessment plan.