College of the Extended University

Fundamentals of Marketing Research

Fundamentals of Marketing Research

Market research analysts jobs are projected to grow 32% from 2012–2022. U.S. News & World Report ranked “Market Research Analyst” as the #1 Best Business Job in 2014 and #15 of the Best 100 Jobs. The magazine’s research places the median salary in this field at more than $60,000 with the best-paid earning more than $113,500. If you have a background in business, research, math, science, computers, or communications, you may want to consider a future in this industry. Students will receive textbook training as well as practice through the completion of an actual marketing research project and presentation. This program is excellent preparation for the Professional Researcher Certificate (MRC) exam and will give students an opportunity to add a marketing research project for their portfolio or resume.

Who Should Enroll?

  • Recent graduates of all majors, interested in entering the growing field of marketing research
  • Young marketing research professionals with an educational background outside the field, who want to build their resume
  • Marketing research professionals who want to prepare for the Professional Researcher Certification (PRC)
  • Business professionals and entrepreneurs performing market research tasks in their current jobs.

Instructor

Dr. Jae Min Jung received his Ph.D. in marketing from the University of Cincinnati and an MBA from the University of North Texas, and he is currently a tenured, full professor of marketing at Cal Poly Pomona’ International Business and Marketing Department... Read More

Course Offerings:

Overview of Market Research Methods
Register Course Code Hours Fees Fall Winter Spring Summer
FMR110 15 $375.00    
Questionnaire Design & Sampling Plan
Register Course Code Hours Fees Fall Winter Spring Summer
FMR120 15 $375.00      
Field Work, Data Collection, and Coding
Register Course Code Hours Fees Fall Winter Spring Summer
FMR130 15 $375.00      
Data Analysis & Presentation
Register Course Code Hours Fees Fall Winter Spring Summer
FMR140 15 $375.00      
 
4 Courses Total   60 Hours Total