College of Letters, Arts and Social Sciences

Nell Huang Horowitz

Nell Huang HorowitzOffice: Building 1-323
Phone: 909-869-3527

Nell C. Huang Horowitz (Ph.D., University of North Carolina at Chapel Hill) is Associate Professor of Communication. She teaches in the Public Relations and Organizational Communication options.

Professor Horowitz’s research focuses on three main areas: identity and reputation, small businesses and nonprofits, and emerging fields. She received her B.A. (Communication and Public Relations) and M.A. (Communication Management) from the University of Southern California. She is the advisor for the Cal Poly chapters of the Public Relations Student Society of America and the co-advisor of Lambda Pi Eta.

 Professor Horowitz teaches:
  • Public Relations Theory
  • Organizational Communication Theory
  • Advanced Organizational Communication Theory
  • Communication Research

Sample Publications:

Huang-Horowitz, N., & Evans, S. K. (2017). Communicating Organizational Identity as Part of the Legitimation Process: A Case Study of Small Firms in an Emerging Field. International Journal of Business Communication, 1-25.

Blumrodt, J., & Huang-Horowitz, N. (2017). Professional Football Clubs’ Brand Identity Strategy: Winning the Game.Journal of Business Strategy38(6), 31-37.

Huang-Horowitz, N., & Freberg, K. (2016). Bridging organizational identity and reputation messages online: A conceptual model. Corporate Communication: An International Journal21(2), 195-212.

Huang-Horowitz, N.(2016). The Media reputation of small firms: Exploring the applicability of existing reputation measures. Corporate Reputation Review19, 127-139.

Huang-Horowitz, N. (2016).Key messages; Message integrity; Startups, corporate reputation of; Small- to medium-sized enterprises (SMEs). In C. E. Carroll (Ed.), SAGE Encyclopedia of Corporate Reputation.(Note: Four separate entries.)

Carroll, C. E., Huang-Horowitz, N., McKeever, B. W., & Williams, N. (2015). Key Messages and Message Integrity as Concepts and Metrics in Communication Evaluation. Journal of Communication Management18(4), 386-401.

Huang-Horowitz, N.(2014). Public relations in the small business environment: Creating identity and building reputation. Public Relations Review41(3), 345-353.

Huang-Horowitz, N. (2012). Conceptualizing a theoretical model for the practice of public relations in the small business environment. Public Relations Journal6(3), 1-35.

Carroll, C., Lee, S. Y., & Huang, N. C. L.(2009). The syntax of “tactic(s)” in public relations research. Public Relations Review35(4), 419-421.