Google Appliance Search KeyMatch

We have the ability to specify web pages that will appear at the top of the first page of results on a search with the Google Appliance.

What is a KeyMatch?

KeyMatch lets you promote specific web pages in the Cal Poly Pomona website search results. For example, if a department is releasing a new Operations web page that should be returned for certain types of queries, you can direct users to that new web page by associating specific search terms, such as operations, with the new web page. A link for the new web page is returned alongside the search results (as a text-based ad does) for queries containing the term operations. This feature is especially useful in driving traffic directly to web pages that are not yet part of the Production Index or that have very few links to them, causing them to appear further down in the results list than you would like.

Request a KeyMatch

We've developed a form where faculty and staff can request KeyMatch terms for pages they control. We won't always honor a request. For example, if a term has two dozen KeyMatch URLs, the rest of the search results will be pushed off the page—but there's no reason an important page should languish far down in the search results because the algorithm thinks it's unimportant.