Jerry Kirkpatrick

Professor Emeritus of International Business and Marketing
California State Polytechnic University
Pomona, CA 91768

Heard on the Street

Here are some of my publications:



In Defense of Advertising (1994, reprint, Claremont, CA: TLJ Books, 2007)

Montessori, Dewey, and Capitalism (Claremont, CA: TLJ Books, 2008).


Papers (Selected)

  1. "On Marketing Bull----," in Brian K. Jorgensen and Richard S. Lapidus, eds., Building Bridges between Knowledge and Practice in Marketing Education (Proceedings of the Marketing Educators’ Association Conference, San Francisco, April 2006), 75-80. (pdf, 88kb)

  2. "Teaching Acknowledgement Practice Using the Internet-Based Plagiarism Detection Service," Marketing Education Review, 16:1, spring 2006, 29-33.

  3. “Reisman’s Net Consumption, Net Investment Theory of Aggregate Profit,” The American Journal of Economics and Sociology, 63:3, July 2004, 627-46. Earlier version presented April 17, 1999 at the Austrian Scholars’ Conference, Auburn, AL. (pdf, 100kb)

  4. “A Critique of ‘Is Business Bluffing Ethical?,’” presented at the Marketing Educators’ Association Conference, San Diego, CA, April 21, 2002. (pdf, 160kb)

  5. “The Project Method in Marketing Education,” in William M. Pride and G. Tomas M. Hult, eds., Enhancing Knowledge Development in Marketing, Vol. 8 (Chicago: American Marketing Association, 1997), 8-12. (pdf, 152kb)

  6. “An ‘Austrian’ Refutation of the Monopoly Power Arguments Against Advertising,” in Debbie Thorne LeClair and Michael Hartline, eds., Marketing Theory and Applications, Vol. 8 (Chicago: American Marketing Association, 1997), 63-70. (pdf, 208kb)

  7. Book review (unpublished) of Capitalism: A Treatise on Economics, by George Reisman. (1996, pdf, 96kb)

  8. “The Ethics of Advertising Taxation,” in Joel R. Evans, Barry Berman, and Benny Barak, eds., 1995 Research Conference on Ethics and Social Responsibility in Marketing, (Proceedings: Hofstra University, Hempstead, NY, June 26-27, 1995), 117-122. Reprinted in Robert W. McGee, ed., Commentaries on Law & Public Policy: 1997 Yearbook (South Orange, NJ: The Dumont Institute for Public Policy Research, 1998), 298-307. (pdf, 168kb)

  9. “Objectivist Epistemology as the Foundation of Marketing Theory,” in C. Whan Park and Daniel C. Smith, eds., Marketing Theory and Applications, Vol. 5 (Chicago: American Marketing Association, 1994), 118-125. (pdf, 200kb)

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