Jerry Kirkpatrick

Professor Emeritus of International Business and Marketing
California State Polytechnic University
Pomona, CA 91768

Heard on the Street

Selected Papers (continued)

  1. The Business Plan: How to Think About It, How to Write It, published originally as an Amazon Short.

  2. “Ayn Rand’s Objectivist Ethics as the Foundation of Business Ethics,” in Robert W. McGee, ed., Business Ethics & Common Sense (Westport, CT: Quorum Books, 1992), 67–88. (pdf, 292kb)

  3. "In Defense of Lecturing, or: It's Time to Cut Down on TV in the Classroom," in Jeffrey T. Doutt and Gary F. McKinnon, eds., Marketing Education: Exploring New Directions (Proceedings of the Western Marketing Educators’ Association Conference, April 1990), 80-85. (pdf, 128kb)

  4. “Ethical Theory in Marketing,” in Doug Lincoln and Jeffrey Doutt, eds. Marketing Education: Challenges, Opportunities and Solutions (Proceedings of the Western Marketing Educators’ Association Conference, April 1989), 50–53. Winner, Best Paper Award. (pdf, 128kb)

  5. “Why Case Method Teaching Does Not Make Good History,” in Terence Nevett and Stanley C. Hollander, eds., Marketing in Three Eras (East Lansing, MI: Michigan State University, 1987), 201–214. (pdf, 180kb)

  6. “A Philosophic Defense of Advertising,” Journal of Advertising, 15:2, June 1986, 42–48 & 64. Reprinted in Roxanne Hovland and Gary B. Wilcox, eds., Advertising in Contemporary Society: Classic and Contemporary Readings on Advertising’s Role in Society (Lincolnwood, IL: NTC Business Books, 1989), 508–522. (pdf, 244kb)

  7. “Theory and History in Marketing,” in Ronald F. Bush and Shelby D. Hunt, eds., Marketing Theory: Philosophy of Science Perspectives (Chicago: American Marketing Association, 1982), 47–51. Reprinted in Managerial and Decision Economics, 4:1, March 1983, 44–49. (pdf, 184kb)

    “Theory and History in Marketing: Reply,” Managerial and Decision Economics, 6:3, September 1985, 186–188. (pdf, 136kb)