Why Brand & Branding Matter
Branding is the tangible assets – logos, colors, fonts, etc. – that remind audiences of our brand. Whenever we communicate or interact with someone about CPP, that person forms opinions about us. This makes us all “brand ambassadors”, and it’s important that we communicate consistently – using the branding and messaging that reinforce our brand.
The guidelines and tools on this site will enable all in our campus community to tell the same powerful Cal Poly Pomona story.
Rebranding Initiative
In 2018, Cal Poly Pomona introduced a new logo referencing our polytechnic identity that was not widely embraced by the campus community. Since then, Strategic Communications has conducted extensive research to gain a deeper understanding of CPP and our unique points of difference.
The world has changed a great deal since 2018 as well. We now face a shrinking pool of high school graduates who have more options for post-secondary education or jobs, and increasing competition to attract them. It’s also more challenging to attract and retain employees, and to raise funds from donors. To address this new reality, using our new insights into CPP, we are working toward a full rebranding in mid-2024.
Why We Need Branding and You
Watch the video for more details on our brand building initiative.