Center for Customer Insights and Digital Marketing

Hened Malak

Hened Malak

Research Associate

Major: International Business

Interest: Makeup Artistry, Video Games, Reading, Art History, Entrepreneurship

Skills: Basic Google Analytics, Google Ads, Web Design and Development with WordPress, Research, Blog Writing

Hened is an undergraduate senior studying International Business. She joined the Center in the summer of 2022 to expand her skills in market research and analytics, as she aspires to work in marketing consulting after graduation. She is part of the Covid-19 Hospitality research group which aims to research how Covid-19 has impacted the hospitality industry. Aside from working at the Center, she also does freelance makeup. In the far future, she wants to start her own cosmetics company. 

See Below to View Her Honors and Awards at the Center

Click here to connect with Hened on LinkedIn

Honors and Awards at the Center

    1. Won first place for the Behavioral and Social Sciences track at the 11th Annual RSCA Conference, Cal Poly Pomona, March 4, 20232 for research titled “How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?” and earned a ticket to represent Cal Poly Pomona at the 37th Annual CSU Student Research to be held in-person at San Diego State University on April 28-29th, 2023, with Adrian Cruz.

Refereed Student Conferences/Competitions Presentations

    1. “How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?,” Presented at the 2022 8th Annual CPP Student CARS Conference, Cal Poly Pomona, August 11, 2022, with Steven Okuhara and Emily Harrison.
    2. “How Do Consumers Form Their Intentions to Wear a Mask During Their Stay in Coffee Shops?” Presented at the 2023 11th Annual CPP Student RSCA Conference, Cal Poly Pomona, March 4, 2023, with Adrian Cruz.