We  Are  Cpp

Adrienne Castleton

Hand lettering and illustration artist

Adrienne Castleton

Management and Human Resources

Class of 2011

@studio80design on Instagram

How would you describe your career?
Amazing and busy! I love that I can put as much time into it as I want and I am able to work in my dream field while also being a mom. I have been able to push myself as an artist and a person to accomplish things I never thought possible.

What motivates you to be an influencer?
I enjoy sharing my love for art and hand lettering with others and my children. Art is my creative outlet that keeps me mentally and emotionally healthy, so the chance to help other people learn art while connecting with them is awesome!

How did your CPP experience shape your social media presence/career?
I definitely learned how to run the business side from my time at CPP. I gained important skills like how to communicate and work with other people and companies.

What is the key to success in your business?
Be true to who you are! Everyone has their own unique point of view and experiences that shape who they are and creates their own voice that they can share with others.

What type of posts are most popular with your audience?
My audience loves seeing tutorials on hand-lettering and illustration. Process videos and how-to-draw posts do really well and let my audience see how I create something so they can try it. When schools shut down last year and kids had to do school from home, I taught 25 free online classes for kids and adults — it was a great experience!

Any advice for building a social media following?
Be genuine. Don’t be afraid to take risks and try something that seems scary because it's new. You never know where it might take you!