Kristen Schiele

Assistant Professor

International Business and Marketing Department

Education:

UNIVERSITY OF CALIFORNIA, IRVINE

Ph.D. in Management, 2012

CHAPMAN UNIVERSITY

Master of Business Administration, 2006

CHAPMAN UNIVERSITY

B.S. Business Administration, 2004

Teaching: Digital Marketing, Mobile Marketing, SEO Fundamentals, Consumer Behavior

Tell us a little bit about You

I am an Assistant Professor in the International Business and Marketing department here at Cal Poly Pomona. I mainly teach Digital Marketing and Mobile Marketing courses, and am the Digital Marketing Career Track Advisor for the undergraduate program. I also am the Advisor for NASA-CPP Business Start-Up program. I received my Ph.D. in Marketing from University of California, Irvine, and I am on the Board of Directors for the Marketing Educators’ Association. My primary areas of research are Design Thinking, Digital Marketing, and Innovations in Marketing Education. Some of my recent awards include Provosts Teacher-Scholar Award, Service-Learning Faculty Fellow, Wall of COOL, and "Best Overall Civic-minded Project Award" at the Cross-Disciplinary Civic Engagement Symposium. I frequently present research and serve as a reviewer for professional communities such as, Marketing EDGE Summit, Marketing Educators’ Association, and Southern California Consumer Culture Community (SC4). I also have over 10 years of industry experience at various companies including: The Irvine Company, Fit for Green, Susan's Healthy Gourmet, and as a Marketing Consultant. When I’m not working, I’m spending time with my family: two little boys Carson and Boden, and my husband Seann.

What excites you about the MBA program?

I love teaching in the MBA program because the students come in with a wealth of knowledge to share…the group round table discussions and brainstorming sessions are much more engaging since students talk about real things that are happening in the companies they work for. I also love when I have students say they used something they learned in my class at work the next day and their boss was impressed with them. Being able to directly apply knowledge to get ahead in your job is the main reason to do an MBA, and I love being able to help students meet their career goals!

What projects are you working on now?

I am an Advisor for the NASA-CPP Business Start-Up program, where we turn NASA technologies into consumer products. I lead the consumer testing of product prototypes, and manage mobile application design and development. I also manage client projects with my students. This term we are working with Ricolia Beauty to revamp their website and use digital storytelling to create compelling social media campaigns. I’m also working with another group of students to create a new mobile application prototype for the World Affairs Council of Orange County.

What was your first job?

My first job was as an intern for Quiksilver. My favorite part of the job was getting to pick out clothing and products to send to the sponsored Roxy athletes. I was given profiles of each of the female surfers and snowboarders, and my job was to go in the warehouse and shop for them (my boss usually let me pick out things for myself too which was definitely a big perk!)

What would your students say about you?

Most of my students would say that I really love digital marketing! I am very passionate about the industry and I love teaching, so I get really excited when I get to share new trends with my students. My classes are very hands-on and we always work with a real client for the final projects.

What is your best advice for someone building their career?

Never stop learning! Stay up to date with news and trends in your industry. Take online certification courses. Go listen to speakers at events. Watch tutorials on YouTube. Things are constantly changing… so you need to be consistently growing!