Singelyn Graduate School of Business
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Master's of Science in Digital Marketing

Digital Marketing and Analytics

The digital economy is revolutionizing the way companies market their products and services and how market research is conducted.

The Digital Marketing master’s program at Cal Poly Pomona equips students with knowledge in digital marketing and marketing analytics to inform firms' strategic marketing planning and enhance marketing, whose execution is critical in the digital economy.

Cal Poly Pomona’s Master of Science in Digital Marketing program is STEM-designated. Our curriculum balances the graduates' digital marketing implementation skills with modern data science skills as well as traditional marketing research methods so that our graduates are fully ready for various jobs on either the digital marketing side or marketing analytics or both.

Our distinguished faculty are innovative scholars well-connected to the industry, bringing practical, hands-on projects to the classroom. Our curriculum is responsive to changing industry developments, offering networking opportunities and bringing in industry experts to enrich student learning.

Career Outlook

Students can choose a program plan that prepares them for careers in the social media and digital marketing sectors (digital marketing execution track), the customer analytics and data science sectors (digital marketing analytics track), or both – increasing your versatility and marketability. Below are potential career opportunities.
students walking across street with digital marketing icons
Students in the digital marketing execution track will be equipped with the skills necessary to effectively run digital marketing campaigns through popular mediums like social media, email and pay-per-click advertising. Careers include:

  • Digital Marketing Specialist/Manager/Director
  • Social Media Marketing Specialist
  • Search Engine Marketing Specialist
  • Marketing Manager
Group of students dressed in business attire with analytics icons
Students in the marketing analytics track will be equipped with the skills necessary to collect, interpret and communicate important digital marketing data like website analytics, social media key performance indicators and CRM databases more. Careers include:

  • Customer Analytics Analyst/Director
  • Consumer Insights Analyst/Director
  • Marketing Data Scientist
  • Social Media and Text Analyst

At-A-Glance

No GRE/GMAT Required
STEM Designated
Expert Faculty

Program Cost: $825 per credit/unit for in-state and out-of-state students (includes international students), approximately $28,050 for the program

Program Overview:

  • Fast Track Application for CPP Undergraduates: No transcript needed for CPP students.
  • Completion Time: For Fall 2023 admission, there will be only two-year cohort group; however, for starting Fall 2024, there will be both 1-year cohort and 2-year cohort completion roadmap
  • Credit units needed for degree: 34 credits
  • Number of courses: 14 courses (digital marketing and marketing data science)
  • Class mode: Face-to-Face or Hybrid (in-person and online)
  • Class time: Evening classes to accommodate working professionals.
  • Project requirement: Team-based Culminating Experience Project that involves consulting for client companies.

The MS in Digital Marketing offers a 1- or 2-year cohort program with 34 units. The year-round program will include classes in the fall, spring, and summer terms. This program is designed for students and business professionals who want to be equipped with knowledge in marketing data science and analytics to inform marketing strategic planning and execution processes critical in the digital economy. 

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